Anyway, moving to the event.
The event started with a short note from the Founder and CEO of InsideIIM.com and Konversations.com, Ankit Doshi.
Ankit addressing the attendees on the importance of making right career decisions! "The only way to get ahead is to be prepared"
This was followed by interactive sessions by four speakers – Gourav Sinha (Sr Product Marketing Manager, Adobe), Neha Taneja (Brand Manager, TATA Tea Gold), Sumita Rajan (Product Manager, Britannia - Nutrichoice), and Kunwarbir Singh (Brand Manager, Diageo).
Here's how it went about and this is what the MBA Aspirants (and we) learnt!
1. Gourav Sinha from Adobe
He emphasised on the importance of Marketing in the Digital Space and 'How to be Culturally Sensitive' while making a Marketing Campaign!' Why? While you might be in India, it is possible that you may design campaigns for people in the US or probably in Europe! A legend, in India, means a person who has probably achieved a lot, whereas, in Europe, a legend is also referred to a person who has deceased! With such interesting tidbits and insights, Gourav had the audience's complete attention!
2. Neha Taneja from TATA Tea Gold
Rockstar from TATA Tea Gold at Hard Rock Cafe! Neha educated the attendees on the art of storytelling and why we need marketeers to be effective storytellers. She told the story of the 'Jaago Re' campaign and captivated the audience with her Storytelling Skills!
3. Kunwarbir Singh from Diageo
Kunwarbir is a really funny guy! Apart from being a fab marketeer, he has really mastered the humour part as well! He explained that Marketing isn't an art. Marketing is, now, a science. It is a structured process which has a certain set of inputs and a certain set of expected results! He gave us a glimpse of how marketing works for watches and alcohol brands.
4. Sumita Rajan from Britannia
While Digital is the language Urban India understands, Rural India may not even consume Television Ads! What do you do then? What should your distribution strategy be? Sumita talked about her journey in the marketing world from bikes to luggage to health biscuits, and explained how having a different distribution strategy for a different target is necessary to create a product that can be purchased and consumed by masses!
Each session was so much fun and insightful!
The interactive session with 4 speakers lasted for around 2 hours followed by some delicious lunch as well!
But it’s not over yet! “Freebies ki Baarish Karenge” was what was promised and this is what people got after the event!
Certificates and a special InsideIIM- Konversations branded Power Bank so that you never run out of battery! But wait… there’s one more!
25 early birds got a MICA branded Pen Drives as well!
The lunch at Hard Rock Cafe was not only scrumptious and delicious but it also gave an opportunity to the MBA Aspirants to network with the Speakers, MICA students, and other fellow aspirants!
Want to attend more events like this? Write to us on ayana@insideiim.com with your name, email id and phone number and we will add you to our list.
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