Idea Cellular was started as a joint venture with the AT&T and the Tata Group After an IPO on the Indian stock markets, Idea Cellular now accounts for a third of the group's market capitalisation. The company is headquartered in Mumbai. On 31 August 2018 Idea Cellular completed its merger with Vodafone India and thereby became largest telecom company in terms of subscribers and revenue, surpassing Airtel.
The Aditya Birla Group founded in 1857 has been known for the diversification in textile, petrochemical and telecommunications.
With its operation since last three decades, sustainability has been the key factor which is often an impediment in the global operation. It has been improving the business management systems to prepare for the transformation of its business. The first step they follow is “Responsible Stewardness” on how they follow the international standards and manage the operations in the responsible manner. This has been a learning as you have to evolve with the changing times and adapt yourself to the situation.
The second step they follow is “Strategic Stakeholder Engagement”, to build strong relationships with the stakeholders and technical experts on climate, water and waste management. This helps in learning about the trends that would affect the business in the future. This comes a long way as building relationships and maintaining the valuable connection with the stakeholders is the key factor behind the success.
The third step is "Future Proofing”, this is where the sustainability trends is turned into business strategies to minimize risk and optimize the new opportunities. We have to implement the learnings to see results and progress in our life.
This has been an inspiration to follow the learning curves of Aditya Birla Group and overcome the challenges faced by us in our lives.
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