To social-ise the game, build awareness and recall among B-Schools, and enhance participation, American Express has engaged, Digiqom – a digital marketing company – for creating buzz about the challenge in the online space. Digiqom has created a Facebook application to engage B-school students, invite participation, and engage audience in the eco-system. A link on the landing page redirects prospective participants to the Amex Careers microsite. The long-term goal is to build recall around Amex Careers. The winning team in the game gets an opportunity to make a career with American Express India.
As Deepak, the runner-up of the Centurion Challenge 2012 says, “It’s all about the excitement of predicting what your opponents might be thinking and coming up with a strategy to beat them.” According to Jayatu S Chaudhury, Vice president, American Express, 1100 students participated in the game last year. The most interesting thing about the game is the real time decision making in limited time, usage of Game Theory concepts, understanding of various aspects of the credit card industry and exploring analytics from a practical standpoint.
As the teams are getting ready to enter the final round, we keep our fingers crossed. May the best team wins!
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