10 Commonly Asked Questions You Should Know While Giving a Digital Marketing Interview

In the present scenario where businesses are booming at an alarming rate, digital marketing has given marketers the ability to utilize technology and digital media to build a meaningful presence. As per the stats, organizations who incorporate digital marketing plans, have 2.8 times higher revenue growth expectancy. Whether it’s a newly launched venture or a well-established organization, each of them has to follow a digital marketing plan to promote its product or services in the market. Without digital marketing, an organization can not expect to reach out to its target customers. It allows marketers to leverage digital platforms to reach out to their customers and meet their demands.  If you’re an individual looking forward to building your career in digital marketing, you must have an understanding of the questions that recruiters can expect from you. So let’s start this blog with some basic questions and move forward to an advanced level; 

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Commonly asked questions in a Digital Marketing Interview

What is Digital Marketing? As the name suggests, Digital Marketing refers to the use of digital platforms to promote products and services. It helps businesses reach out to the right target customers with the help of online channels. Digital Marketers use various techniques to put their products on the market. These techniques include Search Engine Optimization(SEO), Search Engine Marketing(SEM), Email marketing, Affiliate Marketing, Link building, etc.  Why is Digital Marketing a better approach as compared to offline marketing? Over the years, Digital Marketing has tremendously grown. Some of the most compelling reasons for this growth are; 

• A more convenient approach to promoting your product using digital platforms
• Expanded reach than offline marketing 
• Focused on customer needs

  What are the most effective ways to increase traffic to your website? Some of the most effective ways, marketers can utilize to increase their website traffic are;

• SEO: Search engine optimization involves the process of improving your website to gain organic traffic and boost search engine ranking. 
• Content optimization: Content optimization refers to the process of optimizing content by meta and title tags and using the right keywords. 
• Paid search: Paid search is a type of digital marketing strategy that allows companies to pay search engines to place their ads higher on relevant search engine results pages. 
• Display advertising: Display advertising refers to the type of online advertising that involves a combination of text, graphics, and website URLs where consumers can learn insights into the products and services that the organization offers. 
• Content marketing: A type of marketing approach involving creating and distributing valuable content to attract consumers. 
• Using LinkedIn to promote your content: Using a job searching platform like LinkedIn to promote your content works in favor of businesses as they can easily promote what they have done so far. 
• Email marketing: Using emails to reach out to your target audience is one of the most effective ways of promoting your marketing collateral. 
• Using long-tail keywords: Using long-tail keywords is an effective way to increase your website traffic as it has low search volume but a high conversion rate. 

  What is Search Engine Optimization?  Search Engine Optimization refers to the process of improving your website to increase its visibility when users search for similar products and services. It is considered one of the best practices for getting traffic through organic and natural search results.   

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  What are keywords in Digital marketing? What role do they play in SEO?  Keywords are one of the most crucial elements of SEO. They refer to the topic or a word the user types in the search bar. In Search Engine Optimization, keywords help rank your website on the search engine result page. The higher your website rank in the search results, the more credible it is considered.    What are the key areas in which keywords can be used to optimize your site ranking? For optimizing the site content, one can use keywords in the below areas; 

• Headline
• Meta title
• Meta description
• Body 
• Website URL
• Website Title

  List some of the challenges of Digital Marketing 

• Higher time consumption: Digital Marketing is a time-consuming process. Advertising your products through social media campaigns requires structured planning and can consume a significant amount of time. 
• Requires updated knowledge: The trends in Digital Marketing change at a faster pace. Therefore, marketers must keep themselves updated with the latest tools and platforms. 
• Competition: While digital marketing allows marketers to reach out to customers across the world, at the same time it also puts them into competition with other businesses. It is a challenging job for marketers to prove that their products are better than the competitors. 
• Negative reviews: If there are negative reviews about a product of your company on the internet, the credibility of your business tends to decrease. Therefore, improving your services becomes important. 

 

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  What is the difference between on-page and off-page optimization?

On-page	Off-page
On-page optimization involves those factors that can be optimized on the website to improve search engine ranking and gain organic traffic. Some of the components of on-page optimization include Page title Meta description tag Optimized Image with alt tags URL structure Quality content  Optimized internal links	Off-page SEO includes the actions taken outside of the website to increase the traffic and boost search engine  rankings. Some examples of off-page SEO are;  Backlinking Using social media platforms like Instagram Using online platforms such as Quora

  Name the four C’s of Digital Marketing The four C’s of Digital Marketing are;

• Customer - The individual who receives the message.
• Content - The message that the customer receives is known as content.
• Context - The message sent to the consumer.
• Conversation - Conversation between you and your consumer regarding the product 

  What is backlinking in SEO and why is it important?  Backlinking is a process of promoting your website through another. In simpler words, backlinks redirect the user from one website to another. This backlink is considered a symbol for the authoritativeness of the page. Backlinking plays a crucial role in Search Engine Optimization by improving the website's credibility, increasing domain authority, helping in gaining organic search ranking, and increasing referral traffic.    Conclusion  To sum up, these were some commonly asked interview questions ranging from basic to advanced levels that can help you ace your Digital Marketer interview. After reading this article if you still wish to clear some basics of digital marketing, then check out our Certification Program in Digital Marketing. One of the biggest advantages of enrolling in this program is that you would get the opportunity to seek guidance from industry experts and master the top skills that recruiters expect from the candidates.    Here’s what our Alumni have to say  “It has an in-depth curriculum with hands-on practical implementation by industry experts. It has been an add-on to all my marketing skills. The live project with HUL offered by AltUni is helpful in knowing exactly how Brand Managers work as we get to interact with them in mentoring sessions. This course is true to its promises and claims, no doubt proving to be a boost to one's profile. Value for money!” - Silky Chandra, Marketing Consultant - Deloitte Consulting USI  “All the industry mentors shared their experiences with us which were true learning blocks for our journey ahead. I really liked how the AltUni team was always reachable and candid about all the updates during the sessions. The best thing I would say was how the team took note of all the feedback and updated their routine for our best interest. I would recommend everyone who is looking to get into marketing in digital platforms to surely opt for this course!” - Parul Pandey, Head Of Content - Times & Trends Academy