Continuing his talk with us, Prof. YLR Moorthi takes us through some very important insights from the world of marketing. From examples of companies who have nailed the marketing game, to skills that you will need to develop if you want to build a career in marketing, he covers it all. How does psychology play a role in branding and marketing? What is the world of marketing going to look like post-covid? Get answers to these questions, and more, in this video!
In this interview, he answers the top 10 most asked marketing questions. The first 5 questions were covered in the previous video. In this video we cover the following questions:
6. What is the future of marketing? What skills should students acquire to be future-ready?
7. 3 Companies who have nailed their marketing game and how?
8. What role does psychology play in branding and marketing?
9. What is the importance of data and big data in the marketing world of tomorrow?
10. Post COVID19, how is the world of marketing going to change?
This is Part 2 of Dr. Moorthi’s full interview. To watch Part 1,
click here
Prof. Moorthi was voted as InsideIIM’s Professor of the Year 2020 by the students of IIM Bangalore. At IIM B, he teaches Brand Management & Creative Marketing. Watch this video to get a glimpse of what students at IIM B get in their classrooms!
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