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5 Must-Try Tips For A Shortcut From Sales To Marketing

Dec 21, 2021 | 5 minutes |

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You’ve been working really hard for years in your sales job, we agree! The cold-calling, pitching, extensive traveling, keeping the josh high all the time and the endless client / customer demands. Do you feel that you don’t see yourself in Sales / Business Development in the long run and that you’re cut out for much more? If yes, maybe it's time to switch to a career in Marketing! A career in digital or online marketing is a promising one. Reason - the CMO Survey 2020 reported that 62.3% of companies saw the role of marketing increase in importance over the last year. Marketing hiring projections are optimistic, reaching 7.6% planned increases for 2021 as compared to 2020. The share of digital advertising has grown rapidly to 29.4% in 2021 with a value of USD 3.5 bn, and is expected to almost double to USD 7 billion by 2024! Making the switch from Sales to Digital Marketing isn’t something unusual. We’ll make it easier for you with the expert tips we’ve curated for you!

1.Sharpen Your Analytical Skills
You have a passion for data, but a successful marketer needs to understand what metrics to track and how to analyze results. Understanding metrics like Return on Investment (RoI), Return on Ad Spends (RoAS), Cost Per Lead (CPL), Click Through Rate (CTR), Open Rate, Impressions, etc. are the basis of creating effective marketing campaigns, so that Marketing Analytics might be a good start.

2. Learn To Use New Tools
Marketing typically requires experience or familiarity with software and tools that are different from what you might have used in Sales. Fill in the gaps in MarTech by learning to use tools like Google Analytics, Google Ads, Facebook Insights, Hootsuite, Hubspot, Supermetrics, etc.

3. Content Is Still The King
64% of Marketers in a survey said that they are creating more content with time. Content Creation and Marketing skills are a must to stand out of the clutter & to match the voice of the brand you’re representing.

4.What Should Your Resumé Say?
Now that you’ve expanded your skill set, it’s time to start applying for digital marketing jobs. But how do you make your resume stand out as you transition from Sales to Marketing? Here’s the answer -

5. Or You Can Learn All These From Digital Marketing Experts!
Why focus on individual steps and take more than 6 months to figure out this switch when, we at AltUni, can help you figure this out in JUST 3 MONTHS!

Check Out The AltUni’s Certificate Program In Digital Marketing With Hindustan Unilever Limited!

Now that you’ve figured out how to transition from a Sales / BD or even a Retail role to a Marketing career, you’ve figured out most of the challenges. Ofcourse, you might already have some of these required skills. Here are the signs that you might be a perfect fit in this domain,

Wrapping up:
For companies, having someone who is well-versed in Sales and Strategy contribute to their Marketing efforts is a major plus! Having worked closely with customers, you bring a perspective to the position that not all marketers have. If you understand how your current skill set applies to Marketing and what you need to learn more, you’ll be on the right path.

Take A Leap From Your Current Sales / Retail / BD Role To A Digital Marketing Role With Hindustan Unilever Limited!