You’ve been working really hard for years in your sales job, we agree! The cold-calling, pitching, extensive traveling, keeping the josh high all the time and the endless client / customer demands. Do you feel that you don’t see yourself in Sales / Business Development in the long run and that you’re cut out for much more? If yes, maybe it's time to switch to a career in Marketing!
A career in digital or online marketing is a promising one. Reason - the CMO Survey 2020 reported that 62.3% of companies saw the role of marketing increase in importance over the last year. Marketing hiring projections are optimistic, reaching 7.6% planned increases for 2021 as compared to 2020. The share of digital advertising has grown rapidly to 29.4% in 2021 with a value of USD 3.5 bn, and is expected to almost double to USD 7 billion by 2024!
Making the switch from Sales to Digital Marketing isn’t something unusual. We’ll make it easier for you with the expert tips we’ve curated for you!
1.Sharpen Your Analytical Skills
You have a passion for data, but a successful marketer needs to understand what metrics to track and how to analyze results. Understanding metrics like Return on Investment (RoI), Return on Ad Spends (RoAS), Cost Per Lead (CPL), Click Through Rate (CTR), Open Rate, Impressions, etc. are the basis of creating effective marketing campaigns, so that Marketing Analytics might be a good start.
2. Learn To Use New Tools
Marketing typically requires experience or familiarity with software and tools that are different from what you might have used in Sales. Fill in the gaps in MarTech by learning to use tools like Google Analytics, Google Ads, Facebook Insights, Hootsuite, Hubspot, Supermetrics, etc.
3. Content Is Still The King
64% of Marketers in a survey said that they are creating more content with time. Content Creation and Marketing skills are a must to stand out of the clutter & to match the voice of the brand you’re representing.
4.What Should Your Resumé Say?
Now that you’ve expanded your skill set, it’s time to start applying for digital marketing jobs. But how do you make your resume stand out as you transition from Sales to Marketing? Here’s the answer -
- Numbers: Describe your success in terms of ROI, Conversions, Revenue; quantify them!
- Strategy: How did you define processes, goals and bring about results in your work experience?
- Collaboration: If you have participated in inter-departmental collaboration, make sure to include it.
5. Or You Can Learn All These From Digital Marketing Experts!
Why focus on individual steps and take more than 6 months to figure out this switch when, we at AltUni, can help you figure this out in JUST 3 MONTHS!
- Interview chance for a Content / Performance Marketing role with Hindustan Unilever Limited
- Work with HUL on a Capstone Project, get industry exposure and add it to your CV
- Learn concepts like Content & Influencer Marketing, SEO, Performance and Growth Marketing from experts who’ve worked in companies like HUL, PepsiCo, Ogilvy, Reckitt, Zomato, BCG, etc.
- Ace any Digital Marketing interview with AltUni Career Services; 1-on-1 sessions for CV editing, mock interview, bonus sessions with experts
- Get certified in Digital Marketing by HUL and AltUni.
Now that you’ve figured out how to transition from a Sales / BD or even a Retail role to a Marketing career, you’ve figured out most of the challenges. Ofcourse, you might already have some of these required skills. Here are the signs that you might be a perfect fit in this domain,
- You’re Data-Driven - Many marketing careers involve collecting, analyzing, and presenting data from specific campaigns or programs. If you’ve found yourself focusing over revenue growth, churn rate, avg. revenue per user, conversions rates, RoIs, etc., you would fit well into a Marketing role!
- You’ve Got Great Communication Skills - Communication is key in both sales and marketing. A marketing professional has to often craft messages to perfection; whether it is running ATL campaigns like print or TV or running targeted digital ad campaigns or even managing multiple agencies and partners. Great communication skills will help you in the long run!
- You Are Customer-Focused - If you’re able to empathize with the end users’ needs before conversion, then you’ll be better prepared to succeed in a Marketing career.
For companies, having someone who is well-versed in Sales and Strategy contribute to their Marketing efforts is a major plus! Having worked closely with customers, you bring a perspective to the position that not all marketers have. If you understand how your current skill set applies to Marketing and what you need to learn more, you’ll be on the right path.