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Important Marketing Concepts You Must Know For Your MBA Interview

In your last leg of preparations towards your dream B-school, it is important to have some understanding about the various specializations to choose from. One of the most sought after

Future Marketeer? Prove It | Learning IRL By ABGLP

Marketing is an evergreen career. No matter what products are manufactured and sold, marketing will always be needed. And today, digital marketing is pretty mainstream. In fact, legacy businesses are

My IIT IIM Tag Has No Value When I’m Doing Sales - Saurabh Sengupta - Part 3

‘Main roz ek punctured ego ke saath ghoomta hoon’ - Saurabh Sengupta, IIM Indore & IIT Delhi Alumnus, Ex-VP-Sales @Zomato

A Branch Manager's Journey At Kraft Heinz | Priyank Bavishi, IIM Kozhikode

Priyank Bavishi, an alumnus of IIM Kozhikode and a Branch Manager at Kraft Heinz, joined the organisation as a management trainee. He now handles the sales function for the Western

A Year In Sales - A Brief Overview

“Why did you opt for Sales? There’s no midway in Sales, you won’t be able to hang around; you will either love or hate the job, I wish to see

Which MBA Specialization Is Right For You? - A Sneak Peek Before The Big Plunge

MBA, or Masters of Business Administration, is a very heavy word in today’s world. If you hear about someone who has an MBA, your brain automatically pictures heaps of money,

HUL Pips Tech Giants To Stay No.1 Among Most Desirable Sales & Marketing Campus Recruiters - InsideIIM Recruitment Survey 2017

Which are the most desirable companies offering Sales & Marketing Roles on B-School Campuses of India?  Which FMCG companies were the most desired companies in 2017-18?

So You Think You Can Sell - Sales 101

Everyone knows this scene from The Wolf of Wall Street: Jordan Belfort to his salesmen ‘Sell me this pen.’ The salesman ‘Do me a favour. Put your name down on