Of late, high-paying job opportunities in the SaaS sector have joined the ranks of other such sectors in the technology and software industry. This fact is nothing new for most in the industry since the SaaS space has been churning out unicorns at a rate faster than Apple launches new phones. SaaS is sexy & red-hot & we know it!
However, what is exciting and what most don’t know is that this growth in the SaaS industry is driven by one of the most underrated professions in the management space. Yes, we’re talking about Sales. Most companies realize this & provide attractive incentives and reward packages to the high performers. The remuneration as a Sales professional in SaaS is equal to (and occasionally, even exceeds) that of the other management domains in the SaaS industry. So, if you do well, chances are that you might end up earning more than your fellow Marketers! Imagine that!
Working in technology is, without a doubt, an interesting and fast-paced life. Software as a Service (SaaS) has grown in popularity and profitability. Why has the Software as a Service (SaaS) market, in particular, thrived in the last decade?
Every year, more businesses migrate to the cloud so that their data is safer and more flexible and so that more business & consumer insights are derived from it. Along with being innovative and cutting-edge, they are also incredibly practical and build solutions to stay flexible, connected, and efficient. SaaS is not merely a ‘want’, but a ‘need’ for people in organizations in this digital age.
With the SaaS industry booming, entering the software sector is a wise & lucrative choice for sales professionals from across industries. Recently, SaaS revenue has risen much more than many predicted. An abrupt and necessary shift to remote working meant that many businesses required a slew of additional SaaS solutions to stay afloat. And it is projected to continue for many years to come, with the valuation of the SaaS industry estimated to hit USD 700 billion by 2028.
Transition To SaaS Sales From Retail / FMCG / FMCD / Other Sales
If non-SaaS isn't exciting enough for you, the transferable skills you've developed in that career can help you find a job in SaaS sales.
- Persuasive communication: Your experience in other sales sectors has prepared you for communicating with your prospects effectively and guiding them toward the best solutions. This valuable skill is highly transferable to SaaS sales.
- Understanding customer behavior: You presumably had the chance to interact with hundreds of consumers and had to fit in their shoes to discern their needs and behavior. And there is no doubt that you would need this skill in SaaS as well.
- Critical thinking: You might as well have developed this skill by asking questions, listening to prospects, assessing their likes and dislikes, etc. to introduce them to the product. SaaS sales work in the same way by linking their problems to the service solution.
Although these skills can be a starting point, there are additional key skills one should master to get into the SaaS industry.
- Technical knowledge: Customers that use SaaS are well-informed, often technologically sophisticated professionals and they know exactly what they are looking for. So, as a sales professional, you should be aware of technology to communicate your solutions effectively.
- Data mastering: Data Analytics is used to spot issues, highlight successes, and plan strategies accordingly. It gives direct insight into how their customers use their product, what are the challenges they are facing, and what works, so as to retain the prospect for the long term.
- Networking: Keeping tabs on other sales professionals, marketers, and SaaS entrepreneurs is as important as communicating with your prospects in order to stay up-to-date with the industry and acquire new ways to acquire customers.
Apart from the key skills, you should also be aware of the SaaS sales processes and important metrics to ace the interview.
5 Tips To Switch Your Career To SaaS
- Assess your strengths and weaknesses: Skills from other sales sectors can buy you an advantage to get into SaaS but it is vital to focus on your strengths and weaknesses and work on them. Don’t hesitate to ask for feedback from your customers, mentors, and employers.
- Research your niche: You should be an industry expert with a thorough grasp of the issues that your target audience is concerned about. Researching your niche and mastering it help you in the long run.
- Study popular sales techniques: To come up with your own strategy, you should first understand the techniques and learn what works and what doesn’t. This can help you in knocking your next interview.
- Choose the right training program: When you complete the above steps, it will be easy for you to review the training programs on the internet. Make sure they cover important concepts and are up-to-date with current industry trends like AltUni’s Certificate Program in SaaS Sales.
- Rebuild your resume: Since you have transferrable skills from experience, use them to describe your roles by focusing on how they can help the current organization. And with the right skill set and training, there won’t be an issue with preparing a good resume.
Altuni's Certificate Program in SaaS Sales can help you enter the SaaS world by securing a guaranteed job with high-paying, top SaaS firms. Here are some of the alumni of this program who swear by how this program helped them!
How do we do it?
- You will learn in-demand concepts like Lead Qualification, Relationship Building, Negotiation, Sales Closures, Cold Calling, Objection Handling, etc. with SaaS sales expert, Zohort.
- You will understand the nuances of SaaS with industry exposure by working on real-life processes.
- You will learn to create your personal super brand on Linkedin.
- You will get an in-demand certificate from Zohort and Altuni to acknowledge your knowledge and skills.
- Interview preparations are a significant part of the program with 1-on-1 prep sessions, profile building, and mock interviews.