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Digital Marketing

60 Stories

4 Marketing Courses To Help You Get A High Paying Job, Ft. Niharika, IIM L Alum

Wondering whether marketing courses will help you in your career? If you are interested in entry level roles in marketing, say on the sales side or digital or brand, these

Digital Has Become A Must Have In Your CV Today, Ft. Nivedita P, Brand Manager- Asian Paints

Nivedita Parulkar, a seasoned brand manager at Asian Paints had very different career goals. Starting off as a BSc in Life Sciences, Nivedita did a course correction and joined a

We Need An Army Of Digital Marketers & Product Managers For Ed-Tech Ft. Mohan K., CEO Emeritus

We all have observed the flood of advertisements on online education platforms, especially in the last two years. Aided by strong Covid-19 tailwinds, the $735-million EdTech market, which constitutes

How Baahubali Wowed Users | A Case Study

Directed by S.S. Rajamouli, Baahubali is the most expensive Indian film with a budget estimated at 250 Crore INR. And when it released, Baahubali (part 1) was the 39th highest-grossing

Why The E-Commerce Bubble Will Survive The Storm & Companies Like Amazon, Udaan, Myntra Are Here To Stay In 2021?

The annual worldwide sales of the retail e-commerce industry for the year of 2017 stood at $2.38 trillion. Yes, you read it right! Trillion! And now, imagine this, in 2021

When Marketing Meets Data Analytics, Business Strategy Ft. Sayantani B, Target, MuSigma, MICA

In India, many engineers choose to pursue an MBA. And many more find themselves wondering which career path to pursue post MBA. One of the most lucrative careers MBA graduates

3 Major Skills Every Marketeer Needs To Have Ft. Dr. YLR Moorthi, IIM Bangalore | Part 2

Continuing his talk with us, Prof. YLR Moorthi takes us through some very important insights from the world of marketing. From examples of companies who have nailed the marketing game,

Most Marketing Folks Have The Wrong Notion About Marketing Ft. Dr. YLR Moorthi, IIM B | Part 1

Marketing isn’t everyone’s cup of tea. However, if you are someone who’s acquired a taste for brands, marketing, and sales, then this video is certainly for you! In this video,