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Career Options & Salaries In The Digital Marketing Industry:
The best part about Digital Marketing careers is that you do not require any additional degree apart from a bare minimum of graduation. What is more important to build a career in this industry is to understand Digital Marketing concepts, have problem-solving skills, and understand what the customers are looking for.
If you wish to be a part of this fast-paced, creative, and challenging world, then read on to know the best job roles and salary trends in the digital marketing industry. We’ve analyzed some of the popular career paths in the Digital Marketing industry and salary figures for them in 2023.
1. Digital Marketing Manager
A Digital Marketing Manager position requires a high level of experience, with strong knowledge of digital marketing to formulate digital marketing strategies, appropriately mentor and manage people, and lead them. This job comes after a good amount of experience at various levels like Digital Marketing Executive, Lead, Assistant Manager, etc.
A Digital Marketing Manager should be an expert at managing various online marketing functions like SEM, PPC, SEO, Content Marketing, and Email Marketing.
Salaries: The salary range of a Digital Marketing Manager is between Rs. 4 - 18 lakhs. The average salary for a Digital Marketing Manager comes to around Rs. 8 lakhs in India for a candidate with 4 – 8 years of experience. Some other factors like the industry, qualifications and certifications play an important part in determining the salary as well.
2. Performance Marketing Manager:
A Performance Marketing Manager drives a company’s commercial accounts of digital marketing efforts through the systematic campaign- and channel-specific strategies and analytics. The person is this job role works closely with other Marketing teams to set quarterly and annual targets and plans to achieve them.
A Performance Marketing Manager is also tasked with making efforts toward reaching as many consumers as possible by building and scaling online campaigns. For that, he/she employs the use of online ads such as search and display ads, pay-per-click ads, email marketing, etc. This job role also manages acquisition programs, campaigns, and activities on various online platforms.
Salaries: As much as 50% of the Performance Marketing Manager jobs listed on Naukri in the last 30 days offer salaries in the range of Rs. 3-10 lakhs per annum, even with zero prior work experience. At the same time, if the job seeker has 3 years of experience, then 35% of the companies are willing to pay in the range of Rs. 6-15 lakhs per annum. On the basis of 34 salaries listed on Glassdoor, the average salary for a Performance Marketing Manager in India is Rs. 13.27 lakhs per annum.
3. Content Marketing Manager
Content on the internet includes all forms of content including copywriting, blog posts, videos, podcasts, visuals and graphics, campaigns, email newsletters, etc. To oversee these, a Content Marketing Manager is needed who can lead people with his / her domain expertise, and leadership skills.
A Content Marketing Manager’s role involves:
- Creating, producing improving & promoting content on various channels
- Brand awareness, increasing web traffic, and enhancing conversion goals
- Oversee all marketing content initiatives to ensure customer engagement, brand consistency, and enhanced customer experience.
Salaries: 46% of Content Marketing Manager jobs that were posted on Naukri in the last 30 days and require no prior work experience list salaries in the range of Rs. 3-10 lakhs per annum. With 3 years of experience, the listed salary range for 46% of the jobs increases to Rs. 6-15 lakhs per annum. The national average salary for a Content Marketing Manager is Rs. 10.6 lakhs per annum as per Glassdoor.
4. Social Media Marketing Manager
Social Media is how people interact with each other these days. Hence, even before building a website or an app, brands start creating a strong social media presence for the same. A lot of times, it is the social media channel that drives most of the business. To drive traffic to their pages and keep the engagement going, organizations hire social media marketers who are well-versed in the gamut of social media.
Salaries: 80% of the Social Media Marketing Managers posted in the last 30 days on Naukri report salaries up to Rs. 6 lakhs per annum. With experience of 3+ years, as much as 43% of the jobs list salaries in the range of Rs. 6-15 lakhs per annum. The salaries of Social Media Marketing Managers rise exponentially with the number of years of work experience.
5. Search Engine Optimisation (SEO) Specialist
A Search Engine Optimisation Specialist’s primary goal is to generate targeted website traffic with a good ranking on search engines for relevant keywords. Keyword research, SEO copywriting, and search engine algorithms are a few key skills required by a Search Engine Optimisation Specialist. SEO is the best way to rope in sustainable, organic, long-term, and high-converting traffic.
You need experience with SEO tools like SEMrush, Google Analytics, Ahrefs, and Google Search Console, among others to be employed as an SEO specialist.
Salaries: The average salary for a Search Engine Optimization (SEO) Executive is approximately Rs. 2.2 lakhs in India for someone with 1-2 years of experience, and it grows along with the years of experience. With the growth in skills, salaries can grow up to Rs. 8 lakhs for a manager-level professional, with a good knowledge of organic growth. SEO professionals who have proven extraordinary growth for businesses are drawing a salary of more than Rs. 15 lakhs.
6. Pay-Per-Click (PPC) Manager:
These professionals enhance PPC campaigns using ad budgeting, keyword selection, copy improvement, comprehensive search strategies, etc. They are expected to handle various ad types, such as Google Search and Display, Facebook ads, Bing ads, and other paid to advertise.
All in all, they make and implement strategies for their clients and support initiatives that contribute to achieving the intended goals. The demand for PPC managers and the heavy reliance on paid online marketing makes it one of the highest-paying Digital Marketing jobs in India.
Salaries: 84% of the PPC Manager jobs that require no previous work experience posted in the last 30 days on Naukri have listed up to 6 lakhs as the salary. With 3 years of experience, 40% of the jobs list salaries in the range of Rs. 6 lakhs to 25 lakhs per annum! On average, a PPC Manager’s salary in India ranges from Rs. 6.41 – 11.44 lakhs per year.
These figures above are not set in stone. With a career in Digital Marketing, a starting salary of up to Rs. 10 lakhs is not uncommon. The real determining factor of your salary is the skills you possess, the certifications you hold, and how quickly you grow and make the company grow as well.
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*All of the salary information above is based on data from Payscale, LinkedIn, Naukri, Ambition Box, Job Ted, Salary Expert, & Glassdoor.