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Aashna Basotia, SPJIMR Mumbai - India's Most Employable MBA Graduate, Co' 24

Oct 30, 2023 | 4 minutes |

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In our list of India's Best 50 - the 50 Most Employable Students from the Class of 2024, we feature MBA students who have walked that extra mile and done that little more to stand out! One of those featured in today's story, Aashna Basotia, has shown an incredible amount of passion to achieve her true potential.
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Aashna Basotia is 24 years old. She hails from Jaipur, Rajasthan but has spent 3 years of her under-graduation in Ahmedabad pursuing a degree in Bachelors of Commerce from Nirma University. Since her under-graduation, she has always aimed to become an all-rounded professional with a diverse skill set, so she not only did well academically but also took up and excelled in various extra-curricular activities. She has 10 months of work experience with KPMG working as an Analyst and assisting clients with internal audits. Her time at KPMG has also been very enriching and rewarding as she was honored with multiple awards in such a short duration. Aashna is currently pursuing an MBA in the field of Marketing from SPJIMR. She is immensely passionate about the marketing field and wishes to pursue a career in the domain. She also keeps herself busy in various clubs and committees. Outside of work, her interest lies in playing table tennis and badminton, and also enjoys listening to old music. She also believes in giving back to the community and supports the cause of alleviating hunger in the country by being an active member of the Robin Hood Army. Aashna Basotia's MBA journey at SPJIMR has been diverse and impactful. One standout project she led was a live project with Pokerbaazi, where she aimed to raise awareness about poker, a game often associated with gambling. Aashna faced initial resistance but successfully developed a community of 100+ active poker players at SPJIMR, fostering engagement and networking opportunities. This experience honed her man-management skills, requiring negotiation and out-of-the-box thinking. Throughout her MBA, Aashna developed leadership skills by leading social media initiatives for the marketing club, working on live projects, and participating in case competitions. Her approach to leadership involves being open to new ideas, decisiveness, and fostering team cohesion. Her previous leadership roles during undergraduate days and involvement in various committees at SPJIMR showcased her ability to take on responsibilities and encourage team members' contributions. In her future career, Aashna plans to leverage her MBA skills, including working under pressure, multitasking, collaboration, and effective management. Her experiences working on live projects with industry leaders and winning case competitions at reputed companies like Amazon and Accenture have instilled confidence in her abilities. Aashna believes her diverse experiences will contribute to her success in the professional arena. Aashna aspires to work in the FMCG industry in sales and marketing, particularly with companies like HUL, P&G, Marico, Asian Paints, and Colgate. She sees herself excelling in marketing due to her passion for creativity and innovation. Aashna aims to bring her learned skills in multitasking, collaboration, and appreciation of different viewpoints to her future roles in the FMCG sector. Her approach to teamwork emphasizes being a good friend, listening to everyone's opinions, and fostering trust. This approach contributed to her success in various initiatives, including the marketing club and the alumni committee. During the Amazon ACE Challenge, Aashna's collaborative leadership style facilitated open communication and idea sharing, leading to the team's success. Aashna believes she deserves recognition as one of the Most Employable MBA Graduates - Class of 2024 due to her all-roundedness, consistency, and exemplary skills. Her academic achievements, leadership roles, participation in diverse activities, case competition wins, and contributions to the community showcase her commitment to continuous learning and making a positive impact.
Read the stories of the other Employable Graduates here!
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