Long-long ago (a few years actually), around my early adulthood days, I was still unable to find clothes for the abode of my mind, aka my thin body. I and my mom struggled from shop to shop but evidently were able to find the solutions, jeans & shirts/T-shirts suitable for this temple of my brain. A few years later, when this temple of mine expanded to come under tolerable limits, I got reminiscent of the times when buying adult clothes meant starting from kids section, and then came an idea, a case study to my mind to study the possible solutions that I discovered in my exploration of the secret of fitting clothes.
To my utter surprise, I found a simple pattern in my old & present formal & informal clothes. They all bore brand names like Louis Philippe, Allen Solly, Peter England, that came to be owned under a single entity, Aditya Birla Group (ABG). An epiphany had struck me suddenly. Without my consciousness put into effort, I had discovered examples of all those MBA jargon words that seemed improbable or rather impractical in real life like customer satisfaction, brand loyalty, quality product benchmark, inclusion (of all kinds of body curves!), etc. Apparently, a single entity was (and is still) responsible for lots of unnecessary embarrassment that I could have received in my earlier days, and as we all know, early adulthood is already too full of embarrassing stories to pile upon.
As I was getting late for the office a few months ago, I started packing my lunch with a Freshwrapp Aluminium roll in a haste and called in a cab. With rainy days still in effect, the WIFI had betrayed me, and my Idea cellular network saved me a seat in a cab. In the short journey to the office, I got curious & looked up these 2 brands which I was using frequently on a daily basis, only to discover my heart pounding harder. The entity is more integral to my present life than what I had imagined it to be. You may say that either the brand is omnipresent in our lives or I was living in an environment where there is no such thing as stochastic processes, or as our friendly neighbour aka politics expert say, s
ab mile hue hai ji (Translation: everyone is involved in the plotting). I believe that it’s the former one only!
Anyway, I reach office to discover that the building in front of my office is under construction as it has been for the last few weeks with dozens of Ultratech cement bags, rolled & mixed in the cement mixer, that then was carried along by yellow hat bearing workers moving like a disciplined assembly of ants, marching forward with the purpose of making the structure as planned. I talked to myself, “Let’s try my luck. No one can get the same outcome in too many coin flips”. With Idea internet being the coin flipper, the result, again, came out to be Aditya Birla Group. The acknowledgment of so many facts pointing to a single brand taught me some real things about the way life finds a funny way to make it all interconnected.
Anyways, the concluding point of my so-called *case-study* was to convey this idea that one of the oldest conglomerates of India since 1857, Aditya Birla Group has influenced our lives at every step with or without our acknowledgment of the same. Expansion of a company may or may not work, but some things like omnipresent customer satisfaction, brand recognition, technological excellence, quality assurance need to be kept steady for an organization to stand tall & face the test of the time successfully.