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Aditya Birla Group-A rich Heritage of Ethics and values,IIM Raipur

Jul 16, 2019 | 4 minutes |

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Part-A “ The Golden rule I can think of is the fact that you must follow your passion and do something that’s close to your heart ”, as quoted and also being followed by one of the most passionate and committed people and who is a source of inspiration to many budding entrepreneurs Mr. Kumar Mangalam Birla. Aditya Birla Group, ever since its inception in 1857, has always been working hard and innovating to deliver superior value to the customers and the society. Allen Solly, Louis Philippe, Pantaloons, Peter England, Ralph Lauren, Van Heusen are the brands that everyone is familiar with in clothing industry and whose products are preferred among the masses than to the products from other brands in the same sector Is due to the trust which has been built by the group over the years. They innovate fashion based on the trends and the quality offered to the price quoted gives the maximum value to the goods and the goodwill to this company in the market. Idea Cellular, after the merger with Vodafone India, is now the largest telecom company in India in terms of revenue and subscribers. As an individual, Aditya Birla group has been encountered by me or say by everyone in their life at least once be it in constructing your home, using UltraTech cement or in fashion department wearing latest trends or in getting insured from Aditya sun life insurance. They have been a visionary and have been a great contributing factor to the development of Indian economy. The presence of Aditya Birla group like fierce competitors forces other players in the market also to provide quality products at a fair price. Overcoming challenges with the sole motto of driving the change and to achieve ambitions with pure values and integrity Never give up, always fight for your dreams with integrity and patience and perseverance and you will see the change into reality would be my motto. Part B “ Failure is not fatal, Failure is inevitable. IF you don’t fail, it perhaps means you aren’t taking enough risks ”, as quoted by Mr. Kumar Mangalam Birla challenges are a part and parcel of our daily life and one should learn to endure the adversities of the life. There are many challenges one would be encountering in their journey and we need to learn how to ride the tide. There are many challenges faced by me throughout this voyage called ‘life’ but there is one incident which I can clearly recall because I have learned a lot and expanded as well as explored the various abilities innately present in me. I have been working in an IT company and things have been smooth lately and the learning curve is excellent. I have been given the task of handling a new project from the scratch from my seniors, initially it is a small one with very few features to be incorporated into the application but then I explored the customer requirement and did a deeper analysis of this situation and came with a result and a view to expanding the scope of the application and the budget. My Idea of expanding the application is backed up but there are issues with the budget and resource allocation so I have formed a team of likeminded enthusiasts and started working for the project expanding our working hours. Finally, we are able to finish it within the stipulated time as promised to my seniors and to see the working of my Idea, the passion we put into its launch and finally able to see the results it fetched to the company and to me is something I can never forget. I learned a thing that day, I used to think I am not an achiever in life but I realized we all can become one by keeping our efforts and passion into something which we love and slowly see the dream which we dream turn into a reality. #IIMRaipur #ABGLPWooMe