MICA has long and often been regarded as one of the top b-schools when it comes to the Marketing domain. It sets itself apart from the regular B-schools in multiple ways, starting right from its engaging admission process, to its curriculum and the well-rounded campus life to the placements. To start, today, we are just talking about the admissions process. MICAT is the online entrance examination to MICA’s flagship PGDM and PGDM(C).
MICAT assesses analytical and verbal ability, logical reasoning, divergent thinking, written communication skills, creative potential and general awareness about contemporary social and industry-related issues, including areas covering media, marketing, advertising and business. Here's the test structure:
Section
|
Name
|
No. Of Questions
|
Time Allocated
|
1
|
Psychometric Test
|
27
|
25 minutes
|
2
|
Descriptive Test
|
4
|
35 minutes
|
3
|
a. Divergent Convergent Reasoning
|
30
|
105 minutes
|
b. Verbal Ability
|
25
|
c. Quantitative Ability
|
25
|
d. General Awareness
|
25
|
To help MICAT aspirants, we had launched a crash course to help aspirants crack MICAT 1 in association with Tanya Shridhar, who is a MICA alumna. On popular demand from the aspirant community, we are back again with a crash course to crack MICAT 2 in January. Excited to bring to you,
Road To MICA - MICAT 2 Crash Course By Tanya Shridhar!
Know Your Instructor
Tanya Shridhar is a MICA alumna from the class of 2020. A marketer in spirit and a registered architect by degree, Tanya likes to share insights on her switch from a non-engineering background to marketing in order to help people who want to do the same.
Take a look at what some of the students had to say about the MICAT 1 Crash Course:
- "Thank you for making us write the essays and evaluating them during the session. I think 200 questions on Word Association was very helpful. Thank you!"
- "The tips on PESTLE and evaluating our entries were very helpful. Really commendable how Tanya patiently took each and every question."
- "Tanya's journey from an architect to a Marketing professional has motivated me. Thank you for taking my questions."
Here's Your Chance To Learn From Someone Who Has Gone Through The Entire Process And Had Cracked MICAT In Her First Attempt.
What's In It For You
Schedule Of The Course
Please note that all the study materials will be shared with you during the session.
| Sl. No. |
Date |
Time |
Details |
| Session 1 |
20th January |
8:30 PM - 10:00 PM |
What Does MICA look for, Psychometric Test, Descriptive Writing |
| Session 2 |
25th January |
8:30 PM - 10:00 PM |
Divergent Convergent Reasoning, Word Association, Brand Awareness and Static GK, Important Types Of Questions in QA, MICAT Structure, Cut-Offs, Myths - if any) |
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