How Aditya Birla Group is touching everybody's lives-Anant Jain , NMIMS Mumbai
First, talking in terms of importance, I believe that Aditya Birla Group has had an impact on all the people not only in India but across the globe. Having a net worth of over $44 Billion as of 2018, ABG group of companies has come a long way to earn the title of the most reputed company in India. Started in the year 1857 by the late Shiv Narayan Birla in the sector of cotton trading, the company, even after more than 150 years of existence stands tall as a testament of hard work , perseverance and most importantly , a clear vision ; a vision of working together to create social value and making a positive difference for the consumers. The result of this vision: - Today, Aditya Birla Group boasts of more than hundred thousand employees from over 42 countries and making its mark as a global powerhouse in wide range of sectors such as textiles, telecom, cement insurance, education and many more.
Aditya Birla Group has been changing my life for the better and will continue to do so in the future as well. Being a subscriber of Vodafone-Idea sim, I feel that I am connected to everyone all the time. This merger will give this newly formed entity access to more towers and increase in consumer base. Wherever I go, I feel that all the people close to me are just a video call away. This kind of feeling is now essential when I have to be in touch with my family during my MBA journey away from my home. For the construction and renovation of my house, my father has always insisted on using Birla wall care putty and Ultratech cement. The reputation of these industries and products precedes them. The kind of brand loyalty which Aditya Birla Group has created is truly remarkable. Consumers become loyal to a brand only if they are satisfied with the quality of the product and with the image of the brand itself.
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