How Apple, Uber, Netflix Create Experiences | Brand & Experiential Marketing Ft. Rajesh Srivastava

Do you remember the Volkswagen’s Piano Staircase video that took the ad world by storm in the late 2000s? Going the digital way, Comedy Central’s bold and iconic The Trump Presidential Twitter Library won a Grand Prix at Cannes Lions that year! Do you also remember small things like the Pizza Hut bell or the ever-so familiar sound of the neighbourhood ice popsicle vendor passing through the street? What makes these campaigns and gimmicks so unique? It’s because these are experiential marketing campaigns.
To this end, we bring you, Brand & Experiential Marketing Masterklass (http://bit.ly/expmktformyt) by Rajesh Shrivastava, a Certificate Program with Live Sessions. He is an ex-adjunct faculty at IIM Indore and S. P. Jain School of Global Management, ex-President at JK Helene Curtis, ex-GM at United Spirits (now Diageo India) and an IIM Bangalore and IIT Kanpur alumnus.

 

Here’s what’s in store for you:
1) 5 Live sessions of 90 mins each: Dialogue and doubt solving in real time with the faculty
2) Personalized (1-on-1) feedback session at the end of the program
3) Peer-to-peer and instructor-to-peer evaluation of the assignment
4) Free access to Recorded Course: “Brand Management” on Konversations.com worth INR 4300/- before the workshop begins
5) On-demand Video Lectures (13 Modules, 52 videos , 4 Hours Learning Content)
6) Konversations Certification for “Brand Management”
7) Free hard copy of ‘New Rules of Business’ worth INR 299/- (Immediately on enrollment)
8) Certificate of Participation to all attendees for the program
9) Online Graduation Ceremony

Interested? Take a look at the program outline here - http://bit.ly/expmktformyt

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