Competitions

CAT Prep

Upskill

Placements

MBA Co'26

RTI Response

Rankings

Score Vs. %ile

Salaries

Campus Tour

How PayTM Squeezed Free Publicity Using PM Modi - Strategy With RS

Nov 15, 2016 | 2 minutes |

Join InsideIIM GOLD

Webinars & Workshops

Compare B-Schools

Free CAT Course

Take Free Mock Tests

Upskill With AltUni

CAT Study Planner

Final 2 Days to CAT 2024 Test-44

Participants: 258

Final 3 Days to CAT 2024 Test-43

Participants: 263

Final 4 Days to CAT 2024 Test-42

Participants: 334

Final 5 Days to CAT 2024 Test-41

Participants: 357

Final 6 Days to CAT 2024 Test-40

Participants: 340

Final 7 Days to CAT 2024 Test-39

Participants: 336

Final 8 Days to CAT 2024 Test-38

Participants: 314

Final 9 Days to CAT 2024 Test-37

Participants: 325

Final 10 Days to CAT 2024 Test-36

Participants: 287

Final 11 Days to CAT 2024 Test-35

Participants: 481

Final 12 Days to CAT 2024 Test-34

Participants: 331

Final 13 Days to CAT 2024 Test-33

Participants: 293

Final 14 Days to CAT 2024 Test-32

Participants: 275

Final 15 Days to CAT 2024 Test-31

Participants: 358

Final 16 Days to CAT 2024 Test-30

Participants: 290

Final 17 Days to CAT 2024 Test-29

Participants: 310

Final 18 Days to CAT 2024 Test-28

Participants: 342

Final 19 Days to CAT 2024 Test-26

Participants: 338

Final 20 Days to CAT 2024 Test-26

Participants: 306

Final 21 Days to CAT 2024 Test-25

Participants: 250

Final 22 Days to CAT 2024 Test-24

Participants: 267

Final 23 Days to CAT 2024 Test-23

Participants: 179

Final 24 Days to CAT 2024 Test-22

Participants: 226

Final 25 Days to CAT 2024 Test-21

Participants: 223

Final 26 Days to CAT 2024 Test-20

Participants: 276

Final 27 Days to CAT 2024 Test-19

Participants: 230

Final 28 Days to CAT 2024 Test-18

Participants: 234

Final 29 Days to CAT 2024 Test-17

Participants: 245

Final 30 Days to CAT 2024 Test-16

Participants: 276

Final 31 Days to CAT 2024 Test-15

Participants: 272

Recently, PayTM released front-page advertisement (referenced below) congratulating the honourable Prime Minister Sh. Narendra Modi on taking the boldest decision in the financial history of independent India! Below this congratulatory message was an image of a confident smiling PM Modi, which was followed by exalting people to pay with PayTM and join the revolution. This blatant use, nay misuse, of PM Modi’s image shocked and angered many people, prompting to question PayTM’s intention!
Of course, no commercial organisation can blatantly use an image of a celebrity to promote its business. If that were so then how did PayTM get the courage to do so? The answer, my friend, lies in the fine letter of the law. The law, it seems, cannot stop any person from congratulating another person, whose achievement, he deems praiseworthy. He can do so without seeking prior permission from the person whom he is congratulating! View the PayTM advertisement against this interpretation of the law and it would be self-evident, that they have relied on this interpretation of the law to release an advertisement congratulating PM Modi! A lesson for us: The law is fine but loopholes are better!
  ————- About the Author: In this series, Rajesh Srivastava, Business Strategist and Visiting Faculty at IIM Indore gives you a regular dose of strategy case studies to help you think and keep you one step ahead as a professional as compared to your peers. Rajesh is an alumnus of IIM Bangalore and IIT Kanpur and has over 2 decades of experience in the FMCG industry. All previous Strategy with RS posts can be found here.