If you too were looking at 2023 as a year of financial & career growth, planning to jump on the new year, new job, new job me wave, we agree that the beginning of the year hasn’t been quite that great.The mass layoffs conducted by the end of the previous year & early Q1 of 2023, including big names like Google conducting its largest layoffs ever accounting for 6% of the company’s global personnel to companies like Amazon, Microsoft & IBM cutting off thousands of jobs worldwide, there definitely is some kind of uncertainty in the job market intimidating those with big plans of jumping the ship and making their move to the next big role.Though the news of layoffs in all sectors has raised questions about labor resilience, we first need to understand why companies had to take this route. According to a recent memo shared by Google, its CEO Sundar Pichai explained- “..... Over the past two years we’ve seen periods of dramatic growth. To match and fuel that growth, we hired for a different economic reality than the one we face today.” Similar reiterations were made by many other experts who believe that downsizing came as a measure to undo the overhiring done by companies to meet the pace of rising demand in the past couple of years. (You can read more here, the original story featured on Fortune.com)
So, what does it mean for job seekers?
The job market is a lot more complicated than one might think. If we are to believe the Chief Economist at Glassdoor, Aaron Terrazas, “Farsighted firms will seize a rare opportunity to scoop up exceptional global talent newly on the market due to layoffs at companies….” thus, a silver lining for job seekers.Additionally given the huge backlog of jobs that are needed to be filled, upcoming digital developments, and an increasing customer-first approach- expert skills, and talent do seem to make the ultimate win.
How can you make the most out of this uncertain scenario as a job-seeker?
Well, by acquiring the in-demand skills that go beyond the bare bones of digital offerings, impact the end-users in some way or the other, and make your career future-proof in the ever-evolving digital business landscape. To boost your employability and prove your potential as a reliable team member, you’d not only need to prove yourself as an expert in your domain but also as a high-potential individual who has a deep understanding of how businesses in the digital era work and can take charge of major functions as and when circumstances demand.
5 High-Demand Digital Business Jobs To Boost Your Career In Digital Era
Amid all the uncertainties around the job market, there’s an urgent need for job-seekers to shift their lenses and set clear goals as to what they expect from their next job. Growth in earning potential definitely matters but one also needs to stay focused on building a sustainable career that can withstand the changes brought about by automation, AI advancements, & digitalization in general. Job-seekers must ask themselves the tough questions about how their chosen career path will evolve and what kind of opportunities it will provide for growth and advancement.Beyond job sustainability, job-seekers must also evaluate the potential of each job to put them in leadership positions with increasing experience and take the necessary steps to ensure their careers remain future-proof. Here are a few such high-potential job roles that you should not miss out on if you are looking forward to making your next big career move.
Growth Manager
A role born out of the challenge of scaling startups in the fast-paced business world, a Growth Manager/Hacker is truly an all-rounder. From identifying opportunities to expanding customer base, ensuring their seamless experience with the product or service to marketing, contributing in product development, analyzing data, and implementing innovative techniques- they work closely with leadership and various teams and facilitate communications focusing on detecting problem areas & coming up with solutions.
Career Scope:
The role of Growth Manager is becoming more and more prominent in the digital era as the emergence of tech and digital offerings are at their peak and keep posing novel challenges for businesses. As a result, the scope of this position is continuously widening and an individual starting off as a marketing, sales, product, or data executive/ associate, with the right skills & knowledge can easily embark on senior-level positions with increasing knowledge & experience.
Product Manager- the mini CEO of the company definitely remains one of the most rewarding jobs in the coming times and a large part of its popularity, even in the changing business environment and growing inclination towards digitalization is owed to the fact that there is no clear demarcation to the scope of this role. Existing at the interaction of Tech, Business & User experience, PMs do a variety of important stuff in a business and hold a firm spot at the decision-makers’ table.
Career Scope:
Product managers have a promising career scope going ahead, as they play a critical role in driving innovation and creating successful products. With the rise of agile methodologies and data-driven decision-making, successful product managers can become leaders of business by driving revenue growth, identifying new business opportunities, and building high-performing teams. By staying on top of emerging technologies, customer needs, and market trends, product managers can leverage their skills to drive business success in the digital age. Read More: Why Product Managers Can Make Great CEOs| Explained
As a Business Analyst, one serves as the bridge between data and business strategy. The role is to organize, analyze, and interpret data, whether it be the company's own records or those of a competitor, and use critical thinking and problem-solving skills to provide insights and help the business achieve its goals.
Career Scope:
The career journey of a Business Analyst is constantly evolving, providing opportunities for those with entrepreneurial aspirations or ambitions to reach the top of global corporations. Starting off in this role requires a bachelor’s degree in a business-related field, such as accounting, finance, management, or IT. Moving up the ladder entails positions such as junior business analyst, subject matter expert, data analyst, or project manager, leading to senior-level positions like Business Consultant, Business Analyst Manager, Quantitative Analyst, Information Security/Technology Analyst, Data Business Analyst, and more. These roles provide greater opportunities to make a mark in the industry and pave the way to top-level management and leadership positions. Read More: Decoding Career Journey Of A Business Analyst: Salaries, Skills, Roles & More
“Data is the new oil. It’s valuable, but if unrefined it cannot really be used…..so must data be broken down, analyzed for it to have value.”A phrase coined by Clive Humby, a British mathematician and data science entrepreneur back in 2006 has started making much more sense in today’s business world where data is becoming one of the key drivers of major decisions of companies. But what use is having tons and tons of data when no insights could be derived from it? Well, that's where Data Analysts come into the picture.
Career Scope:
Individuals starting off as Data/Research analysts with an entry-level job right after their bachelor’s degree have the option to explore business-oriented data roles like Business/Marketing/Financial Analyst or master core technical skills and further their career as Data Scientists & Senior-level positions that follow. Many professionals also opt for MBA to step into Management Consultant roles though it's not a strict requirement and online certifications are also becoming quite popular among those who like to upskill their way up the ladder.With the increasing reliance on data-driven decision-making, the demand for skilled data analysts is only going to increase, making it an exciting and lucrative field to pursue and putting data analysts at the forefront of the digital revolution. You might also like to read: Data Analyst vs Data Scientist vs Data Engineer vs Data Architect - Job Roles, Skills & Scope
The growth of Digital Marketing as a career has been nothing short of remarkable in the past few years. As it becomes an indispensable tool for businesses of all sizes, a career as a Digital Marketing Specialist/Manager promises not only growth and stability but also the satisfaction of being a part of the digital revolution. This role involves an individual developing and implementing marketing strategies using digital channels such as social media, email, and websites to reach and engage with customers. They create and manage social media campaigns, analyze data to measure marketing effectiveness, develop targeted email campaigns, coordinate with sales teams for feedback, and keep a check on the website and social media performance to identify areas for improvement.
Career Scope:
Digital marketing jobs in India have a projected growth rate of over 40% and with a burgeoning startup culture, the demand for digital marketing professionals with unique skill sets has skyrocketed. Whereas a fresher with a bachelor's degree steps in as a digital strategist/executive or other junior positions, with increasing experience, expertise & understanding of one or more areas like SEO, Content Marketing, Performance Marketing, Growth Marketing, etc, they can easily land up a managerial position within a few years. Read More: Maximize Your Skills & Opportunities: Job Roles In Digital Marketing
So, Ready To Kick-Off Your Journey In These New-Age Domains And Become A Leader In The Digital Business World?
How About Adding The Following Credentials In Your CV & Getting A Headstart Toward Your Goal:
5 Certifications in Digital Marketing, Product Management, Data Analytics, Investment Banking/Corporate Finance, & SCM along with a Digital Business Leadership Certification
Real-Life Working Experience in the Industry with 3+ Guaranteed Paid Remote Projects at the end of every quarter
1-On-1 Mentoring By An Experienced CHRO Of A Unicorn & InsideIIM’s Network of Mentors
International Business Immersion Experience in Dubai
20+ Module-specific tools like: SEMRush, Canva, Mailchimp, Mural, Balsamiq, Draw.io, SQL, Power BI, etc, & more.