Competitions

CAT Prep

Upskill

Placements

MBA Co'26

RTI Response

Rankings

Score Vs. %ile

Salaries

Campus Tour

Management Through Art | Experiential Learning At MICA

Nov 17, 2019 | |

Join InsideIIM GOLD

Webinars & Workshops

Compare B-Schools

Free CAT Course

Take Free Mock Tests

Upskill With AltUni

CAT Study Planner

1 Day to CAT 2024 (All the best)

Participants: 24

Final 2 Days to CAT 2024 Test-44

Participants: 378

Final 3 Days to CAT 2024 Test-43

Participants: 317

Final 4 Days to CAT 2024 Test-42

Participants: 355

Final 5 Days to CAT 2024 Test-41

Participants: 372

Final 6 Days to CAT 2024 Test-40

Participants: 351

Final 7 Days to CAT 2024 Test-39

Participants: 345

Final 8 Days to CAT 2024 Test-38

Participants: 317

Final 9 Days to CAT 2024 Test-37

Participants: 328

Final 10 Days to CAT 2024 Test-36

Participants: 290

Final 11 Days to CAT 2024 Test-35

Participants: 506

Final 12 Days to CAT 2024 Test-34

Participants: 336

Final 13 Days to CAT 2024 Test-33

Participants: 298

Final 14 Days to CAT 2024 Test-32

Participants: 279

Final 15 Days to CAT 2024 Test-31

Participants: 367

Final 16 Days to CAT 2024 Test-30

Participants: 298

Final 17 Days to CAT 2024 Test-29

Participants: 312

Final 18 Days to CAT 2024 Test-28

Participants: 343

Final 19 Days to CAT 2024 Test-26

Participants: 338

Final 20 Days to CAT 2024 Test-26

Participants: 307

Final 21 Days to CAT 2024 Test-25

Participants: 253

Final 22 Days to CAT 2024 Test-24

Participants: 268

Final 23 Days to CAT 2024 Test-23

Participants: 180

Final 24 Days to CAT 2024 Test-22

Participants: 227

Final 25 Days to CAT 2024 Test-21

Participants: 226

Final 26 Days to CAT 2024 Test-20

Participants: 278

Final 27 Days to CAT 2024 Test-19

Participants: 232

Final 28 Days to CAT 2024 Test-18

Participants: 235

Final 29 Days to CAT 2024 Test-17

Participants: 247

Final 30 Days to CAT 2024 Test-16

Participants: 283

What makes learning at a b-school so special? How is it different from graduate or engineering college? The answer lies in learning and teaching methodology. Because at b-schools like MICA, you don’t just learn from textbooks and spit out theory in exams. You also learn by doing. B-schools like MICA give you the unique chance to experience learning through various projects. One such project at MICA is Sankalp. In this video, find out how students at MICA learn management and marketing through theatre.  
*This is a promoted feature.

Summary of the video:

  Sankalp is the brainchild of MICA’s theatre society. Every year since its inception in 1999, MICA’s theatre society has been one of the best forms of self-expression and creativity. Every year, the committee comes together to create a play, promote it, market it and sell it for Sankalp.   Everything from getting sponsors to designing costumes is managed by students. Students plan every last detail and carry out this project as a part of their theatre committee task. But, the question is - what do marketing management students learn through theatre?   The answer lies in the methodology of execution. Since Sankalp is a purely student run initiative, MICAns not only get to learn the ins and outs of setting up a production. They also get to learn values like team work, co-operation, commitment, working under pressure, promptness, individuality, flexibility, time budgeting skills, adaptability, etc.   Through experiential learning like MICAns get to do with Sankalp, they develop the ability to gain deep insights and use them in their future marketing careers.  

Key Takeaways: