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Marketing Lessons From Bollywood - Konversations Unplugged #1

Nov 28, 2017 | |

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Feeling sad? Watch a Raju Hirani film. Feeling daring? Check out a horror movie (Ramsay Bros.!)Feeling Nostalgic? In need of drama? Karan Johar, Sooraj Barjatya, Sanjay Leela Bhansali, Subhash Ghai... these are probably the films you'd end up watching. Want to see gritty reality? Anurag Kashyap is the answer! It's almost like each director or production company stands for a particular genre- and we think of each as a brand. So what is a brand really? And how do you define a brand from Bollywood? sounds interesting? That's exactly what we discuss in the podcast series! Find the entire series here. In this candid Konversations #Unplugged podcast with Diptakirti Chaudhuri, Head of Marketing, Manipal Global Education Services, find out all about the business of Bollywood, marketing fundas, our favourite films and film makers. Figure out some deep WHYs from our favourite movies in this podcast.