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“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David Ogilvy
From 'Washing powder Nirma' to the iconic Fevicol ads, the '90s was a terrific time in the advertisement industry. Brands were in a race to make their presence felt in people's minds, one-liners would make people hum the famous jingles non-stop. TV, newspaper, and billboards were the major mediums at that point in time, and digital was not yet born. Cut to today, where digital marketing spends of every company is shifting rapidly. With so many options available currently and OTT platforms selling “Ad-Free” products, are advertising agencies still relevant in today’s world? To answer these questions and to ponder some light on the future of advertising, advertising agencies, and marketing, we have Mr. Kunal Jeswani, CEO of Ogilvy India, in today's episode of CXO Central.