What can organising a fest teach you about Marketing? Turns out, if you are from a Marketing b-school like MICA, a lot! Imagine organising a fest around the 'Hero' archetype. What a fun and exciting way to learn and apply concepts of Marketing and Advertising! From nerdy quizzes to informal events like a bachata workshop to a grand finale with Farhan Akhtar's live concert. It's not just a college fest but an amusement park for all the curious souls. Are you curious enough to be a part of MICANVAS this year? Watch the video to experience the life at MICA's MICANVAS.