Badshah came up with a song featuring an overnight internet sensation Sahdev Dirdo, a kid from a small village in Chhattisgarh. But why! Many would say, because the kid is talented! And maybe the kid is talented, but is that it? There are so many talented kids after all who would love to have a platform like that? So, is there something fishy? Well, maybe there is indeed. In this episode of Dekoded we tried looking into what Bachpan Ka Pyaar, the crazy viral song can teach you about marketing. The best part, you don’t have to be a marketing expert or go to a B-school to understand this!
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