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Nike, of course, got down to doing something about it. For that it took inspiration from ‘door on a hinge’ – the door opens on a hinge, permits people to slip in the room & it closes effortlessly because of the hinge!
Nike’s Flyease has a wrap around zipper system, that people without full use of their hands can open it, slip their feet in & close the zipper. This system obviated the shoe lace tying process.
Bottom-line:
1. Get the best ideas from outside your industry but intelligently adapt it to your industry.
2. Every decision a company takes should not be geared towards maximizing financial returns. It should also take decisions in which every member of a community wins. When that happens, the company and its brand will start being perceived as humane and caring.