Bud Light is a ‘mass’ beer brand. If you were the Marketing head of the brand what strategy would you come up with to make each bottle unique? Yes each bottle unique without modifying the blend.
"If you are not embarrassed by the first version of your product, then you’ve launched too late." - Reid Hoffman, co-founder, LinkedIn
Samsung fast followed (euphemism for inspiration) Apple’s iPhone & made tons of money. But business history tells us that ‘fast following’ strategy can never be sustainable in the long run. History caught up Samsung Electronics & it’s third-quarter operating profit more than halved from a year earlier.
Today’s customers are no longer satisfied being passively involved with the brand they patronize; they wish to be actively engaged with a brand because they subliminally believe that it belongs to them. Legally the brand belongs to the enterprise, but emotionally its ownership rests in the hearts of customers.
[Featured Image by Amy Gizienski under Creative Commons]
Do you feel that your employees are unproductive, lack motivation, are neither self-driven nor engaged with their work and are not committed to the enterprise?
Do you consider yourself a leader? Of course you do, because you are highly competent :
In his fourth Founding Fuel episode, Rajesh Srivastava says that chasing profits may be self-defeating. It does not guarantee the kind of success earned by the likes of Apple, Google, Amazon, Facebook or Twitter - companies that have notched up profitable revenue growth over an extended period of time and have also won a place in the hearts of the people they serve. This twin achievement has catapulted them into the league of the world's most admired and valuable companies.
Bud Light is a ‘mass’ beer brand. If you were the Marketing head of the brand what strategy would you come up with to make each bottle unique? Yes each bottle unique without modifying the blend.
"If you are not embarrassed by the first version of your product, then you’ve launched too late." - Reid Hoffman, co-founder, LinkedIn
Samsung fast followed (euphemism for inspiration) Apple’s iPhone & made tons of money. But business history tells us that ‘fast following’ strategy can never be sustainable in the long run. History caught up Samsung Electronics & it’s third-quarter operating profit more than halved from a year earlier.
Today’s customers are no longer satisfied being passively involved with the brand they patronize; they wish to be actively engaged with a brand because they subliminally believe that it belongs to them. Legally the brand belongs to the enterprise, but emotionally its ownership rests in the hearts of customers.
[Featured Image by Amy Gizienski under Creative Commons]
Do you feel that your employees are unproductive, lack motivation, are neither self-driven nor engaged with their work and are not committed to the enterprise?
Do you consider yourself a leader? Of course you do, because you are highly competent :
In his fourth Founding Fuel episode, Rajesh Srivastava says that chasing profits may be self-defeating. It does not guarantee the kind of success earned by the likes of Apple, Google, Amazon, Facebook or Twitter - companies that have notched up profitable revenue growth over an extended period of time and have also won a place in the hearts of the people they serve. This twin achievement has catapulted them into the league of the world's most admired and valuable companies.
