Aditya Birla Group has presence over multiple sectors namely Banking and Financial services, Chemical, Fibre and Textile, Fashion and Retail, Research and Technology, Mining and Cement, Telecommunication and what not. So, the point which I would like to draw here is that ABG is spread across such a diverse market that it would, without any doubt, have had an impact on almost everyone’s life. And, I am here sharing my small bit in ABG journey of constantly making big contributions towards many lives.
Being an adult of middle 20s, I have always been closely associated with fashion and brands. And, ABG provides with multitude of options within this specific sector itself with the likes of Pantaloons, Allen Solly, Louis Philippe, Peter England, Van Heusen, People. The products catering to these brands come with a sense of belonging to me given the fact that it is high on comfort, quality and it always fits in my budget, given that I hail from a middle-class family.
I will share two stories from earlier 20s when I used to stay in Bangalore.
Starting with the first, I am a very lazy fellow when it comes to ironing and you all know shirts require constant ironing otherwise the wrinkles make it look clumsy. As a result of all this I totally shifted to T-shirts. This is the time when I heard of ABG’s PEOPLE from a close friend and it made a huge contribution to my closet. T-shirts at ‘PEOPLE’ were always in line with my expectations and most often I would end up getting an extra one when compared to other brands of similar quality. In a way, it has helped me sail through my college life with respect to fashion.
Coming to second one, this during the times of my interviews before getting into IIMU when I had to get a suit for the same. Given the fact that it was going supposed to be needed for college as well and I had my financial constraints, I was very particular about getting a good one. As I remember and trust me on this, I struggled a lot to finally hop on to PETER ENGLAND and this again coming from another close friend.
So, most of the time I faced such a crisis, ABG has been at my rescue. I feel it has always added value to everything associated with it, be it people, money, etc. It might look very small but for a country like INDIA, these are the subtle ways in which ABG has positively contributed making a big impact.