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Hilton And IBM Pilot "Connie" - The World’s First Watson-Enabled Hotel Concierge - Strategy With RS

Comments
 

Gopal P

Sir, could you also please explain the logic behind Google recently rolling out TVCs for its search app when it has a virtual monopoly in the search engine segment? Sorry I do not know how else to reach out to you.

26 Mar 2016, 10.03 AM

Rajesh Srivastava

Gopal apologies for not responding earlier. Which TVCs of Google are you referring to? I presume you are referring to the "cricket" ads recently released by Google. Yes Google has a stranglehold over the search market. Whenever people needed information, they 'google'. Now Google wishes to add another feature to its search engine. Whenever people wish to buy anything, they should google for it. Once people get into this habit of buying products by googling, Google will then approach the Brand owners and get them to advertise on it. Refer to the Google cricket jersey ad. When you key in "buy cricket jersey", the search result (https://www.google.co.in/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=buy%20cricket%20jersey) shows you jerseys available at Amazon, Snapdeal, Shopclues etc... Also on the right hand side, the text "Sponsored" appears. If you click on it, Google informs you that it may be compensated by some of these providers. Bottom-line: Till now, Google was the go-to destination for information. Now it wishes to become a destination for commerce also. These new advertisements are geared towards achieving this objective.

25 Apr 2016, 05.37 PM

Gopal P

Great explanation Sir! Yes I was referring to the flurry of cricket based TVCs that were shown during T20 WC.

27 Apr 2016, 08.22 PM

Rajesh Srivastava

Gopal I am happy that I that you liked the explanation...

27 Apr 2016, 08.57 PM

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Comments
 

Gopal P

Sir, could you also please explain the logic behind Google recently rolling out TVCs for its search app when it has a virtual monopoly in the search engine segment? Sorry I do not know how else to reach out to you.

26 Mar 2016, 10.03 AM

Rajesh Srivastava

Gopal apologies for not responding earlier. Which TVCs of Google are you referring to? I presume you are referring to the "cricket" ads recently released by Google. Yes Google has a stranglehold over the search market. Whenever people needed information, they 'google'. Now Google wishes to add another feature to its search engine. Whenever people wish to buy anything, they should google for it. Once people get into this habit of buying products by googling, Google will then approach the Brand owners and get them to advertise on it. Refer to the Google cricket jersey ad. When you key in "buy cricket jersey", the search result (https://www.google.co.in/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=buy%20cricket%20jersey) shows you jerseys available at Amazon, Snapdeal, Shopclues etc... Also on the right hand side, the text "Sponsored" appears. If you click on it, Google informs you that it may be compensated by some of these providers. Bottom-line: Till now, Google was the go-to destination for information. Now it wishes to become a destination for commerce also. These new advertisements are geared towards achieving this objective.

25 Apr 2016, 05.37 PM

Gopal P

Great explanation Sir! Yes I was referring to the flurry of cricket based TVCs that were shown during T20 WC.

27 Apr 2016, 08.22 PM

Rajesh Srivastava

Gopal I am happy that I that you liked the explanation...

27 Apr 2016, 08.57 PM