For all MBA stakeholders - MBA aspirants, students and alumni - it is very interesting to track where graduates of top business schools are working today. In the Alumni Report series, we do just that. We attempt to present a rough estimate of the concentration of alumni of top B-schools across top companies in various industries. This part of the Alumni Report series will be concerned with alumni concentration across top Consumer Goods companies as per our latest Recruitment Survey reports.
What Is The InsideIIM Alumni Report? What Data Is It Based On?
The Alumni Report series, which first began in 2012, is an analysis of the concentration of alumni of top b-schools at India's most desirable companies to work with, as per MBA students and graduates. This series aims to answer the all-important question - where are MBA graduates from top b-schools working now? For current MBA students, this report aims to provide an estimate of which top companies have the highest concentration of their respective institutes' alumni.
The Alumni Reports are based on secondary research involving the collection of publicly available data on LinkedIn. Given that this method of data collection has its limitations, the data provided is best interpreted as an estimate. It is advised that the reader interpret the tables below cautiously.
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What Are The Contents of This Report?
This report has been split into two clusters based on the years in which the top b-schools considered for this report were established. The rationale behind such as a selection criterion is to ensure that the alumni base is strong and comparable for the b-schools under comparison. For a more detailed explanation, please refer to the section titled 'Methodology' in this report.
The report has been further split into two sub-clusters for each of the two primary clusters. These two sub-clusters are:
- Company-wise Slicing, i.e., the percentage of alumni of all b-schools at a particular company (view row-wise).
- B-School wise Slicing, i.e., the percentage of alumni of a particular b-school at all companies (view column-wise).
Analysis For B-Schools Established Before 1966
The table above contains the raw data for Indian b-schools established before 1966. Please note the following:
- Relevant filters on roles and domains have been applied in the research process. However, the existence of anomalies is also quite possible. So, there can be a positive or negative variance from the actual figures.
- All possible businesses of the companies have been considered. For instance, numbers under ‘ITC’ consist of relevant employees at Consumer Goods, Infotech, Hotels, etc.
- In this report, a higher number does not equal more influence on alumni of specific business schools. The seniority of alumni, quality and diversity of roles play a bigger part. Unfortunately, this cannot be captured with exact accuracy given the subjectivity involved.
Company-Wise Slicing: Alumni Of Top Business Schools As A Percentage Of The Total Number Of Alumni Of Each Company
Cells for companies where %age of total alumni of a B-school ≥ 20% have been highlighted in Blue.
Observations
- XLRI and NITIE are, yet again, the prominent B-schools in this cluster, with maximum percentage of alumni across all the top-15 Consumer Goods companies. This has been the trend ever since the inception of the Alumni Report series, and the fact that the alumni of institutes offering specializations are in higher concentration across these companies could be significant.
- Amongst the top-3 companies, NITIE Mumbai, XLRI and IIM Calcutta have the maximum representation of alumni.
- It's interesting to note that 40% of alumni included in this report work at 1 of the top 3 most desirable Consumer Goods companies in India - Unilever, P&G, and Nestle. On the other end of the spectrum, Kellogg, Britannia, Marico and L'Oreal have minimum representation of alumni from the B-schools in this cluster of b-schools.
- IIFT, TISS and JBIMS do not cross the 20% mark yet again in any of the 15 companies in this report, though of course this could be because these b-schools have the smallest batch sizes in this cluster, thereby giving a natural advantage to their counter-parts.
School-Wise Slicing: Alumni of Top Business Schools As A Percentage Of Overall No. Of Alumni Of Respective B-Schools
Cells for B-schools where %age of alumni at a particular company ≥ 15% have been highlighted in Blue.
Observations
- Over 45% of both IIM A and IIM C alumni included in this report work at one of the top-3 most desirable Consumer Goods companies in India - Unilever, P&G, and Nestle. In fact, alumni of nearly all b-schools included in this report have at least a quarter of their total alumni working at the top-3 behemoths of the Consumer Goods industry.
- Once again, Unilever, P&G and ITC are the companies in this report where alumni of most b-schools in this cluster can be found. Unilever and P&G are particularly attractive for alumni of at least 5 of the 8 b-schools included in this cluster (marked in blue).
Analysis For B-Schools Established After 1966
The table above comprises the raw data for Indian business schools established post-1966. Please note the following:
- Relevant filters on roles and domains have been applied in the research process. However, the existence of anomalies is also quite possible. So, there can be a positive or negative variance from the actual figures.
- All possible businesses of the companies have been considered. For instance, numbers under ‘ITC’ consist of relevant employees at consumer goods, infotech, Hotels, etc.
- In this report, a higher number does not equal more influence on alumni of specific business schools. The seniority of alumni, quality and diversity of roles play a bigger part. Unfortunately, this cannot be captured with exact accuracy given the paucity of time and subjectivity involved.
- The figures at NMIMS Mumbai may be heavily influenced by the alumni of NMIMS who may have pursued a non-MBA undergraduate degree from NMIMS, though the filters applied during the research will minimise such anomalies.
- The data for IIM Kozhikode are to be treated with caution, given previous technical glitches resulting in incorrect mapping IIM K alumni on LinkedIn.
Company-Wise Slicing: Alumni Of Top Business Schools As A Percentage Of The Total Number Of Alumni Of Each Company
Cells for companies where %age of total alumni of a B-school ≥ 20% have been highlighted in Blue.
Observations
- Columns belonging to NMIMS Mumbai and SPJIMR Mumbai are the most prominent in this cluster of B-schools, yet again.
- Notably, just under 40% of alumni included in this report work at 1 of the top 3 most desirable Consumer Goods companies in India - Unilever, P&G, and Nestle. On the other end of the spectrum, Kellogg and Britannia have minimum representation of alumni from b-schools included in this cluster.
- Though the percentage of IIM B alumni has not hit the 20% mark for any of these 15 included companies, IIM B alumni have a fairly good presence across most companies in this report.
School-Wise Slicing: Alumni of Top Business Schools As A Percentage Of Overall No. Of Alumni Of Respective B-Schools
Cells for B-schools where %age of alumni at a particular company ≥ 15% have been highlighted in Blue.
Observations
- The top row confirms it without a doubt - Unilever is one of the most attractive employers for MBA graduates from India's most preeminent business schools. This conclusion has been proven time and again in our recruitment survey rankings by MBA grads. and current students of top on-campus recruiters.
- 50% of IIM Bangalore alumni included in this report work at the top-2 most desirable Consumer Goods companies of India - Unilever and P&G. At a close second in this cluster, 40% of IIM Lucknow alumni also work at these two industry behemoths.
Methodology
B-School & Company Selection
The various ‘top business schools’ in this report have been picked up from the InsideIIM MBA Rankings for 2020. The various companies in this report are the Top-15 companies from our report on the Most Desirable FMCG Companies of 2019/2020.
Cluster-wise Segmentation
In order to ensure that the alumni base of the various business schools is comparable and not vastly different, we segmented the 18 business schools in this report into 2 clusters: Pre-1966 and Post-1966. As there was no top B-school established between 1965 and 1973, the cut-off year chosen for dividing the schools is taken to be 1965.
The following business schools have been considered for this report:
Limitations Of The Report
As mentioned at the beginning, certain limitations of the research process prevent us from arriving at conclusions with pinpoint accuracy. Two major limitations are:
- Not everyone is on LinkedIn B-school alumni may not necessarily have registered on LinkedIn, therefore not giving a comprehensive overview of the actual figures of alumni concentration at some of the world’s most well-known and reputed Consumer Goods companies. It is also possible that those on LinkedIn may not necessarily update their profiles, thereby giving erroneous or incomplete employment data.
- Not everyone is a B-school student: Unfortunately, LinkedIn does not allow one to filter out MBA graduates from the crowd, and therefore, it is difficult to distinguish between MBA alumni and those who have pursued a certificate course, those who have pursued a short-term duration program, or summer internships at the companies mentioned in this report. Additionally, for institutes such as NMIMS Mumbai that offer multiple courses, there are chances of errors in attempting to distinguish between NMIMS alumni who have pursued undergraduate programmes, and those who have pursued a PGDM program.
How can we improve this report? Please let us know in the comments below. We look forward to your valuable feedback.
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