After the completion of my 1st year, I have realised that my lot of time was spent in reading the cases, but that different case situations helped me a lot during my summer internship program. Many students tell others that case reading will not bring you any learnings to you but it is not true. These are the stories of success and failures of businesses which can give you a lot of insights of business processes, industry scenarios, culture in different industries and what not.
On the other hand, apart from these managerial learnings IIM, Indore also provided an opportunity to understand the rural lifestyle through “Rural Immersion Program”. I learned about state government policies and their implementation etc. However, I also realised that insight of the classroom under simulated environment is not enough to solve the actual problem in real life. However, it helped a lot in making decisions and giving recommendations for improvements to the village.
There are many more interesting things that cannot be explained in words. And to witness it, the only thing you have to do is attend the class.
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Which ABG company would you want to work for and why?
From the beginning of my MBA curriculum, I found marketing and retailing extremely attractive. Also, I found apparel business very interesting from the marketing perspective. It will be a great opportunity for me to be a part of Aditya Birla Fashion and Retail Limited which would provide exposure of branded apparel business, in-house brands such as Allen Solly, Peter England and also provide an opportunity to gain exposure of multi-brand fashion retail chain like pantaloons. The opportunity of marketing differently branded apparels of different market segments will be a good learning for me as a beginner.
-Keyur Kumar Bhuriya
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