Modern Trade Channels - Mr. Siddharth Deshmukh, National Head - Modern Trade & General Trade, OnePlus

Mr. Deshmukh then moved on to explain in detail the relevance of distribution channels, which form the backbone of businesses. He shed light on the different types and channels of distribution, focussing on the Modern and General Trade channels and the impact each of them has on business performance. He also reflected on the importance of understanding customer insights in detail to improve their overall experience with the products and the need to explore different means to engage them effectively.

The session concluded on a high note with the students being enthralled by an engaging Q&A round during which Mr. Deshmukh answered several queries encompassing the hurdles faced by the handset manufacturers to remain competitive, satisfying the growing customer base and the need to probe into unique ways to deliver maximum value to customers.

The Vinod Gupta School of Management, IIT Kharagpur extends its gratitude to Mr. Siddharth Deshmukh for such an invigorating session and for sharing his fascinating insights with the budding managers of tomorrow.