Pitchfork Retrospect - Rethink. Reinvent. Reimagine | Not Just Marketing By NMIMS Mumbai

The bustling campus of NMIMS came alive with energy and excitement as first-year MBA students gathered for “Pitchfork,” a standout marketing event in the annual college fest- Parichay. With a theme of “Retrospect” and a compelling tagline “Rethink. Reinvent. Reimagine,” Pitchfork challenged participants to delve deep into their marketing prowess through a series of competitive rounds designed to test and hone their skills.

Pitchfork drew an enthusiastic crowd of first-year students, all eager to prove their marketing mettle. The event, which featured prizes worth up to Rs. 300,000 and cash rewards of Rs. 45,000, unfolded over four intense rounds, each designed to challenge and eliminate teams until the final five stood ready to compete for the top spot. The event was generously supported by title sponsor Divya Aishwarya Banaras, official associate sponsor Life Insurance Corporation of India, and official food partner UFO Fries and Corn, among others.

The journey began with a rigorous quiz in round one, where participants demonstrated their grasp of marketing concepts, iconic brands, classic ads, taglines, and logos. Round two took the form of a treasure hunt across the NMIMS campus. This round required teams to decode caselets filled with brand histories, campaigns, and taglines, testing their brand recall and problem-solving abilities. Bonus points were awarded for identifying hidden marketing concepts within the caselets.

Round three was a multifaceted dare-a-thon that began with challenging marketing dares, followed by a strategic quiz and an auction where teams bid on elements for their chosen products. The climax of this round involved teams using their acquired elements to create and present a promotional campaign, showcasing their creativity and strategic planning.

The final round was a unique time-travel-based case presentation. Teams had to reposition an assigned product in a bygone era, devise strategies to outmanoeuvre foreign competitors during India's LPG era and develop a sustainable post-COVID marketing strategy. Esteemed judges, including brand managers from renowned companies like Asian Paints Royale and Medi mix, evaluated the final presentations.

Pitchfork was a resounding success, embodying the spirit of Parichay by encouraging students to rethink, reinvent, and reimagine marketing strategies. The event not only highlighted the talents of NMIMS’s future marketers but also provided an invaluable platform for experiential learning and innovation.