Round three was a multifaceted dare-a-thon that began with challenging marketing dares, followed by a strategic quiz and an auction where teams bid on elements for their chosen products. The climax of this round involved teams using their acquired elements to create and present a promotional campaign, showcasing their creativity and strategic planning.
The final round was a unique time-travel-based case presentation. Teams had to reposition an assigned product in a bygone era, devise strategies to outmanoeuvre foreign competitors during India's LPG era and develop a sustainable post-COVID marketing strategy. Esteemed judges, including brand managers from renowned companies like Asian Paints Royale and Medi mix, evaluated the final presentations.
Pitchfork was a resounding success, embodying the spirit of Parichay by encouraging students to rethink, reinvent, and reimagine marketing strategies. The event not only highlighted the talents of NMIMS’s future marketers but also provided an invaluable platform for experiential learning and innovation.
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