1. In Feed/Social
Rolled out on all the social platforms. The promoted posts and the sponsored content comes under this category.
Examples: Google advertisements, above the organic search. Looks like the normal search results. Sponsored videos on Facebook. YouTube keyword search.
2. Recommended Content
On blog posts or websites, the recommended section comes under this category. 'From the web' headers are used by the advertisers to drive the relevant traffic to their pages.
3. Paid Inclusion
These are those posts and articles that are the most expensive and most effective. The whole advertisement appears to be a part of the content except for a small disclosure of ‘sponsored content’
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About the Author:
Priyanka is a second-year MBA student at Indian Institute of Management, Lucknow and is a member of InsideIIM’s second student team. She is also a part of PRiSM, The Marketing Cell at IIM Lucknow.
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