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BMW

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How I Got Into BMW - Deeksha Bhale, IIFT Delhi
BMW

How I Got Into BMW - Deeksha Bhale, IIFT Delhi

13 Mar 2020 · 2 min read

Cracking and landing an internship during summer placements is what every student aims for. However, the hard work and dedication it requires to get one isn’t a piece of cake. What kind of projects w…

InsideIIM

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What Will Be The Image of 'Made in India' - Views From Prabhakar
BMW

What Will Be The Image of 'Made in India' - Views From Prabhakar

15 Feb 2016 · 8 min read

The Make in India week from 13th-18th February in Mumbai, inaugurated by Indian Prime Minister Narendra Modi is a good time to ask some deep and piercing questions about what we would like 'Made in I…

InsideIIM

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BMW and Uber's Strategic Alliance - Strategy With RS
BMW

BMW and Uber's Strategic Alliance - Strategy With RS

23 Oct 2015 · 3 min read

BMW is introducing, on 24th October’15, at its dealership in USA, its all-new Series 7, which is a mellifluous blend of luxury & technology. Before the car rolls into its dealership, the company …

InsideIIM

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A Brand Is Not Enough. Create a Cool Brand
BMW

A Brand Is Not Enough. Create a Cool Brand

31 Jul 2015 · 6 min read

Time and tide wait for none. And when brands renege on keeping up with changing times, they lose relevance and fade into oblivion—gradually, then suddenly, to paraphrase Earnest Hemmingway. Against t…

InsideIIM

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