MBA Marketing

As countries move from a crisis phase to a renewal phase; the companies are getting a sense of how their worlds have evolved. Value-driven purchases, experience affinity, sanitation & sustainability

For a long long time, companies and even countries, outlined Vision 2020; what they want to achieve by the year 2020. They might have been on track or not, but

The annual worldwide sales of the retail e-commerce industry for the year of 2017 stood at $2.38 trillion. Yes, you read it right! Trillion! And now, imagine this, in 2021

For the 22nd episode of #YOBOLive we talk about marketing in the FMCG sector. Marketing is a career that various b-school students aspire to, especially because of the diversity of

Continuing his talk with us, Prof. YLR Moorthi takes us through some very important insights from the world of marketing. From examples of companies who have nailed the marketing game,

Working in one of the FANG (Facebook Amazon Netflix Google) companies is the dream of every aspiring marketer who is studying Marketing in B-school. In today’s article, we bring you

In the last year of MBA degree, there is lot of emphasis on career - where to work, what to do? How does one make this decision? Finding answers to

Do you want to create a career in marketing? If yes, you need to know details about a marketeers' role and responsibilities. And there is no better person to tell