For a long long time, companies and even countries, outlined Vision 2020; what they want to achieve by the year 2020. They might have been on track or not, but 2020 made everyone look unprepared.
Come 2021, making a fresh start, we’re all wondering how our economies will recover from the past year. Will everything return to normalcy of the pre-Covid levels? Or will this be the new normal? How will government policies change? How will consumer behaviour change & alter business goals? Should you keep spending the same amount on digital ads or reduce it now that the lockdown is over?
The answer to all this lies in DATA & the way to make sense of data is Marketing Analytics.
Think of it this way, if data = money, then Marketing Analytics is trade; the way to make use of money.
Marketing Analytics has for long been one of the up and coming disciplines of marketing. It is primarily the practice of managing & studying metrics data in order to determine the ROI of marketing efforts & to identify opportunities for improvement.
To deep dive into the subject, we present to you, Ankit Kush who is the Practice Head - Marketing Analytics at Searce Inc. He is the startup mentor for the popular coworking startup, 91springboard and has also been the investor, founder & mentor to multiple such startups along with being an alumni of ISB and NIT-Surat.
Tune in at 6 PM on 30th January, and he will take us through the field of Marketing Analytics, covering a key technique that’s used frequently with a case study & what the future holds for Marketing Analytics.
Shoot your questions here - http://bit.ly/39kayFc
Make your marketing strategies ‘immune’ with E-Commerce Marketing Masterklass with Pragya Batra on 6th-7th February, 2021. Enhance your profile for a career transition to brands like Flipkart, Amazon, Udaan, Myntra, PayTM, etc. where you can earn a 7-figure salary! Register now - http://bit.ly/36iBKlD
Don't forget to Click on 'Set Reminder'!