Working in one of the FANG (Facebook Amazon Netflix Google) companies is the dream of every aspiring marketer who is studying Marketing in B-school. In today’s article, we bring you one of the marketers who is living that dream. Pallavi Mishra started her b-school journey in the year 2011 from SCMHRD. From there she meandered her way to Amazon Prime as Marketing Manager of North American Market, Seattle, US. Want to know about her journey? Keep scrolling!
This article is a part of SCMHRD Initiative
Question: You didn't have prior work experience before joining b-school. Then, how did you decide your specialization in Marketing?
Answer: I was interested in marketing during my undergrad days. I became sure about my choice when I specialized in a particular subject during my undergrad final year. I think I decided to do an MBA in marketing after that only.
Question: Where did you do your summer internship at? Please tell us about your summer internship project.
Answer: I did my summer internship at Idea cellular. My project was not a proper marketing project. It had some aspects of sales into it. I was working with DGM sales based out of Indore. During that time, many telecom companies were trying to increase their presence in the Indian market by offering a bundle of packages in order to -
- Increase 3G adoption
- Improve the data consumption
The company tied up with several Chinese mobile companies that didn't have a presence in India except in tier-Two and tier-Three cities. The market was ready for it and that was the challenge that I was given to solve. I had to find out the risk factors and problems that are preventing the adoption of the devices and data.
Question: What were your 2/3 major takeaways from those 2 months at your internship?
Answer: The biggest takeaway was people management. Initially, it was a bit overwhelming for me to work with really experienced people around me. But I had to work with different departments from the business intelligence department, the sales team, to the customer care unit. I had to see if the work is happening in conjunction with each other and everyone has one unified perspective over things. Hence, I realized I have to get over my awkwardness and concentrate on building relations with people.
For this clarity in communication is a must. They should know what you're up to because you are an outsider to them.
Question: By the end of the 2 years at B-school, had you figured out a career path for yourself, in terms of any dream roles/organizations that you wanted to work for?
Answer: To be honest, I never had a dream role or organization for that matter. After my graduation, I landed in the food industry. I ended up liking it too. So, I got comfortable with it. Even the next move was in the food industry (as it is easier to shift within industries). After a while, I started getting kind of bored. At that time the tech industry seemed fun so I moved to Amazon. I worked there for a few years and moved to Seattle doing activations and marketing for the North American market for Amazon Prime. Things are pretty exciting for the time being, as I am working with product teams, and cutting edge technology.
Question: major takeaways from each organization that you've worked with.
- In Cargill, people management was the key takeaway. As a category development manager, I was leading a group of associates and ASM's who are 20 years older than me. I had to work really hard to get my way through their ego issues and win their trust.
- At ITC, I learned project management.
- At Amazon Fashion, I started looking from the technology side of what goes into these beautiful websites. That was my first face-off with technology and digital marketing in a true sense. I understood what it really means to work on high-tech ad revenues and driving smart advertisements.
Question: Can you describe how work culture in the US is different than how it is in India?
Answer: If we start with the people, in India you are working with people who are like you. You have similar backgrounds, and beliefs. Even if you're not from the same religion you understand each other perfectly. Hence, there are a lot of personal relationships that get into work. It's really professional in the US and clarity of communication is also very important.
There are other differences as well. For example, in the US, they respect your personal life and would not expect you to respond to emails after 5:30/6 PM (after work).
In India, job recruiters want to know your CTC, fixed variable, everything. They just don't simply tell what they offer.
Question 3: Which factors did you take into account while making a career decision?
Answer: Do only what you really really like. if you don't do what you like, you will get bored. it has to interest you basically. It is one of the key things at an MBA that should enable you to become e.g. an entrepreneur. It might land you with big cheque jobs but you might want to become an employer in some time. India's booming country to start a business. I know a lot of people who worry about how to get a fixed income, but in a market like India, it is not difficult to get something rolling.