How To Crack An FMCG Marketing Role | HUL, ITC, L’Oreal, Mars - YOBOLive Ep.22

By Team InsideIIM

For the 22nd episode of #YOBOLive we talk about marketing in the FMCG sector. Marketing is a career that various b-school students aspire to, especially because of the diversity of roles, profiles and functions you can work in. Most people think marketing at b-schools is synonymous with the FMCG giants like HUL, P&G, etc. And while marketing roles have evolved, FMCGs are still the bastions of some of the best talent in the industry. So how do you get into one of these companies or one of these roles? What to do straight in the 1st 2 months of b-school to make sure that your profile gets noticed and selected? What makes marketing for FMCGs so interesting when the products are all daily utility items? What concepts learnt in the classroom are applicable in real life and how? If these are your questions, this session will have all your answers. You can view this week’s live episode here.

This week’s #YOBOLive will feature:

Manali Waghmare, IIM A, HUL PPO Holder

Hailing from Chandrapur, Maharashtra, Manali pursued Chemical Engineering from IIT Bombay (2013-17). Post this she worked as a Deputy Manager, Transmission (Vodafone and later Vodafone Idea - 2017-19). Currently she is a 2nd year student at IIM A. She bagged an internship at HUL in the marketing function.

Aashima Garg, MDI Gurgaon, L’Oreal PPO Holder

Aashima is a 2nd year MBA student at MDI Gurgaon. She worked with L'Oréal as an intern over the summer. A marketing nerd by day and a literature fanatic by night, she is constantly fascinated by the world of social media, advertising, and poetry. She is currently working as a Senior Student Coordinator for the Corporate & Marketing Communication Committee of MDI as well as as a Senior Team Member at MarQuity – The Marketing Club of MDI Gurgaon where she can be found constantly experimenting with social media and all things digital!

Pratik, FMS Delhi, ITC PPO Holder

Pratik, a marketing enthusiast and a quizzing geek is a 2nd year student at FMS Delhi. He pursued an undergrad in Mechanical engineering from NIT Allahabad and was a fresher with no prior work ex before coming to FMS. His summer internship saw him working with the Trade, marketing and distribution vertical at ITC Ltd. His project was to study and make recommendations to improve the sale of ITC's floor cleaner brand.

Dushyant, MDI Gurgaon, Mars PPO Holder

A Computer Engineer from Vadodara, Gujarat, Dushyant worked with Infosys Ltd for 3 years as a Software Engineer. He pursued an MBA from MDI Gurgaon, specialising in Marketing and interned with Mars Wrigley in Sales and Marketing. He’s been the winner of ITC Interrobang, National finalist in the ABFRL Hackathon and Campus finalist in HUL Lime. His interests include travelling and Table Tennis.

Kunal Tibrewal, IIM Shillong, ITC PPO Holder

Kunal completed his graduation in B. Com. (H) from Goenka College of Commerce and Business Administration, Kolkata. As a part of its placement drive, he got an offer from Deloitte Haskin and Sells LLP. He worked with Deloitte for 36 months, last as an Assistant Manager, in the Transfer Pricing Department. Post this, he joined IIM Shillong to pursue an MBA degree and is currently in the course's final year. He is also a member of the Public Relations Committee of IIM Shillong. For the summer internship, he worked with ITC Limited as a marketing intern and got a PPO from the same. Additionally, he was one of the finalists in the OnePlus ET Prime Intellect competition.

Aditya Pandey, IIM A, HUL PPO Holder

Aditya Pandey is currently a second-year student at IIM Ahmedabad, where he is a part of SMILE club that educates underprivileged children in Ahmedabad as well as the Economics club. He recently completed his internship at Unilever in a marketing role, and has also interned at Citibank, Mumbai and Workamp Spaces during his undergrad. He graduated from IIT Bombay in 2019, where he was the Speaking Arts Secretary and was an integral part of the Debate society. His interests are playing squash, reading fiction and enjoying great food.

For this session today, Thursday, 10th December, 8PM, you can