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FMCG marketing

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Take a Seat in a B-School Classroom at Altera Institute | Marketing Strategy War Game
FMCG marketing

Take a Seat in a B-School Classroom at Altera Institute | Marketing Strategy War Game

20 Jan 2026 · 2 min read

What really happens when two FMCG giants go to war? In this episode of Take A Seat by Altera Institute, we step inside a real-world laundry category battle inspired by the HUL vs P&G rivalry. Led…

InsideIIM

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How To Make A Career in Marketing After MBA In 2024, Ft. Saurabh Jain, Reckitt
FMCG marketing

How To Make A Career in Marketing After MBA In 2024, Ft. Saurabh Jain, Reckitt

28 Sept 2024 · 1 min read

In the last episode of Inside Reckitt’s Leadership series, we have Saurabh Jain, Regional Marketing Director & SPOC at Reckitt Hygiene India, Bangladesh & Sri Lanka talk about his journey of …

InsideIIM

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How To Crack A 20 Lakh Marketing Job | Learn From Experts From Google, P&G, Nestle, Etc.
FMCG marketing

How To Crack A 20 Lakh Marketing Job | Learn From Experts From Google, P&G, Nestle, Etc.

17 Sept 2021 · 3 min read

As countries move from a crisis phase to a renewal phase; the companies are getting a sense of how their worlds have evolved. Value-driven purchases, experience affinity, sanitation & sustainabil…

InsideIIM

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Product Management & Its Tools & Techniques | Priyank Ahuja, PM - Accenture, ex-Vodafone, ISB Alum
FMCG marketing

Product Management & Its Tools & Techniques | Priyank Ahuja, PM - Accenture, ex-Vodafone, ISB Alum

11 Feb 2021 · 2 min read

Product management is one of the most appealing and challenging professions for professionals who wish to have a crucial role in creating new consumer products, new technologies, software platforms a…

InsideIIM

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Data Driven Marketing Strategies To Increase Market Share & Sales
FMCG marketing

Data Driven Marketing Strategies To Increase Market Share & Sales

11 Feb 2021 · 2 min read

A single supermarket visit would expose you to almost 1000 brands which is why marketing campaigns need to awe us & build a connection between the brand and us. In the pre-digital era, great mark…

InsideIIM

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5 Brand Management Hacks To Nail Your Marketing Strategy | Ft. Chetan Dubey
FMCG marketing

5 Brand Management Hacks To Nail Your Marketing Strategy | Ft. Chetan Dubey

19 Jan 2021 · 2 min read

Are you looking to pursue a career in marketing? Then this live webinar is an unmissable opportunity for you to find out all about the practical concepts which are implemented behind the scenes. You …

InsideIIM

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Why The E-Commerce Bubble Will Survive The Storm & Companies Like Amazon, Udaan, Myntra Are Here To Stay In 2021?
FMCG marketing

Why The E-Commerce Bubble Will Survive The Storm & Companies Like Amazon, Udaan, Myntra Are Here To Stay In 2021?

16 Jan 2021 · 4 min read

The annual worldwide sales of the retail e-commerce industry for the year of 2017 stood at $2.38 trillion. Yes, you read it right! Trillion! And now, imagine this, in 2021 this figure is set to be mo…

InsideIIM

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How To Crack An FMCG Marketing Role | HUL, ITC, L’Oreal, Mars - YOBOLive Ep.22
FMCG marketing

How To Crack An FMCG Marketing Role | HUL, ITC, L’Oreal, Mars - YOBOLive Ep.22

10 Dec 2020 · 4 min read

For the 22nd episode of #YOBOLive we talk about marketing in the FMCG sector. Marketing is a career that various b-school students aspire to, especially because of the diversity of roles, profiles an…

InsideIIM

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