What really happens when two FMCG giants go to war?
In this episode of Take A Seat by Altera Institute, we step inside a real-world laundry category battle inspired by the HUL vs P&G rivalry. Led by Karan Bagi, Founder & Mentor at Altera Institute, this session breaks down how billion-rupee decisions are actually made - not in hindsight, but in real time.
This isn’t a textbook case. It’s a live war-game simulation where students role-play competing companies, respond to price cuts, media wars, SKU launches, and strategic traps, and experience how one move forces a counter-move.
From understanding why price wars destroy value, to how low-cost business models are engineered, to why quality dips can permanently shift consumer loyalty - this session reveals the hidden nuances of strategy that most classrooms miss.
What makes Altera different is simple but powerful:These cases are written and taught by industry leaders who lived them. You’re not learning theory - you’re learning how strategy unfolds under pressure, with incomplete information and real consequences.
If you’re an MBA aspirant, early-career professional, or someone curious about how marketing, strategy, and business truly work beyond frameworks - this is a seat worth taking.
Applications to Altera Institute are now open.
Apply now to Altera Institute - https://cutt.ly/Qtl4fkBr
