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Case Study

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Novelty In The Age Of Velocity - Adidas

Adidas is a company that designs and manufactures shoes, clothing and accessories, and is headquartered in Herzogenaurach, Germany. The company strives to be the global leader in the sporting goods

Novelty In The Age Of Velocity - Samsung

Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul.  It is committed to creating a better world full of richer digital experiences, through innovative technology and products.

Novelty In The Age Of Velocity - Garnier

Garnier, an international haircare and skincare brand, is the second-largest brand of the L'Oréal Group.

Amul - Swaad Mere India Ka

A homegrown idea of two masterminds Verghese Kurien & Tribhuvandas Kishibhai Patel in 1946 that today has turned into a billion-dollar company and with a family of 752 members in

Brand Relevance, Cultural Innovation And Customer Relationships - Rahul Choudhury, IIM Kashipur

Brand relevance is of utmost importance in today’s world. People have become really conscious about picking a particular brand over the other. Either you continue to innovate or you slowly

Decoding The Case: A B-School Narrative

It was the summer of 2017, when I set on the path of becoming a business leader by getting an admit to SIBM Pune, right after completing my graduation. I

The Simple Trick For Solving Strategy Case Studies

Case studies are an MBA staple. In all of my years as a strategy professor at SDA Bocconi and now the dean at SDA Bocconi Asia Center, I have always

How Different Case Study Competitions Are Won By IMT Ghaziabad Students

A b-school is a world in itself. You have your average Joe who goes by the day with working his way through lectures and completing his assignments and you also