Case Study

Adidas is a company that designs and manufactures shoes, clothing and accessories, and is headquartered in Herzogenaurach, Germany. The company strives to be the global leader in the sporting goods

Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul.  It is committed to creating a better world full of richer digital experiences, through innovative technology and products.

Garnier, an international haircare and skincare brand, is the second-largest brand of the L'Oréal Group.

A homegrown idea of two masterminds Verghese Kurien & Tribhuvandas Kishibhai Patel in 1946 that today has turned into a billion-dollar company and with a family of 752 members in

Brand relevance is of utmost importance in today’s world. People have become really conscious about picking a particular brand over the other. Either you continue to innovate or you slowly

It was the summer of 2017, when I set on the path of becoming a business leader by getting an admit to SIBM Pune, right after completing my graduation. I

Case studies are an MBA staple. In all of my years as a strategy professor at SDA Bocconi and now the dean at SDA Bocconi Asia Center, I have always

A b-school is a world in itself. You have your average Joe who goes by the day with working his way through lectures and completing his assignments and you also