In today’s episode of 'Take A Seat,' we take you inside a marketing case study discussion in an MBA classroom at Narayana Business School.
The case study has been co-authored by Dr. Indra Meghrajani and Prof. Saral Mukherjee of IIMA and published by IIM-A and Harvard Business Publishing.
The professor and students analyze the case of the MyGate app and its strategy to diversify its services to reach a wider user base. They also explore how it effectively managed the multisided platform for gated communities.
MyGate started as a security service provider app, but to cater to a larger set of communities, it began expanding its service offerings. The class discussion delves into how the company navigated and pivoted its services in different directions when COVID hit.
They also discuss strategies to win over new competitors, retain customers, and maintain market share while tackling the challenges that come with scaling up.
This case study is a fascinating insight into the expansion and scaling of a technology-driven business.
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