We’re back with another episode of our Take A Seat video series!
In today’s episode, we take you inside an engaging case study discussion in the MBA classroom at the Institute of Rural Management Anand (IRMA), where Professor Satyendra Pandey leads the students through the intriguing case of Bournvita's Brand Crisis Management & Communication.
This case study is significant because it challenges public trust and sparks debates around ethics and transparency. The classroom discussion highlights the critical role social media played in amplifying the crisis and examines how the brand responded.
Students shared solutions and insights, discussing what Bournvita handled well and proposing strategies they would have implemented to navigate the situation more effectively, all while staying within the bounds of ethical practices.
If you’re eager to participate in sessions like this and learn from the best, click the link to explore more about IRMA and apply now- https://cutt.ly/TeB8HLCm
The video is packed with valuable takeaways and showcases how to make the most of such enriching classroom discussions.
Don’t miss out! Watch the video and share your thoughts in the comments.
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