Competitions
CAT Prep
Upskill
Placements
MBA Co'26
RTI Response
Rankings
Score Vs. %ile
Salaries
Campus Tour

The Freedom 251 Pricing Is Actually A Brilliant Marketing Move - Here's Why

Comments
 

Vishnu Shankar

Thank you for your valuable insight Sir!

19 Feb 2016, 10.12 PM

Stuti Chakraborty

Integrated Masters Scholar at Tata Institute of Social Sciences- School of Vocational Education

Nice to read and I completely agree.A marketing Strategy seldom used,so effectively in indian scenario.Thanks for the insight. regards Stuti

20 Feb 2016, 07.50 AM

Sayantan Banerjee

Sir, I beg to disagree with the argument you have given. You say they have saved a lot on marketing expenses. Lets say the loss is 90% on each set which is around a loss of Rs. 2500 per set. Lets consider Rs. 2000 25 lakh bookings is what the company was targeting and got. That puts the total loss to Rs. 500 crore. Now lets look at a new entry to the Indian market in smartphone. ASUS. Its revenue is around $200million in India of which 50% comes from smartphone. http://www.businessinsider.in/Asus-partners-Foxconn-to-make-smartphones-in-India/articleshow/49185096.cms even considering the total revenue, that's around Rs. 1400 crore. So a company having the topline as Rs. 1400 crore, I don't find it feasible to spend Rs. 500 crore on marketing. For a new entry with nothing lined up, its even more unfeasible. To top that, freedom251 has advertised in newspapers as well. So there is some cost beyond Rs. 500 crore. I fail to understand how it has managed to save anything in marketing. Yes the strategy might be mind blowing with the name now imprinted in the minds of everyone who are a potential customer, but what I feel is that, its come at too high a cost, that too if it actually launches any other new set at normal price. Again, with this launch, Ringing Bell has positioned itself as a inexpensieve brand. Can it survive when it launches even higher priced phones? The reason why Maruti or Nokia or for that matter Tata Nano could not reposition itself no matter how much it tried or is trying to.

20 Feb 2016, 03.01 PM

Shubham Shubham

If you call a pathetic, fraudulent and unethical marketing move brilliant, you need help.

21 Feb 2016, 11.04 AM

Mini Mock Test

Final 19 Days to CAT 2024 Test-26

Participants: 44

Final 20 Days to CAT 2024 Test-26

Participants: 152
College Comparison Tool - Quiz Ad

Final 21 Days to CAT 2024 Test-25

Participants: 134

Final 22 Days to CAT 2024 Test-24

Participants: 153

Final 23 Days to CAT 2024 Test-23

Participants: 96

Final 24 Days to CAT 2024 Test-22

Participants: 151

Final 25 Days to CAT 2024 Test-21

Participants: 137

Final 26 Days to CAT 2024 Test-20

Participants: 181

Final 27 Days to CAT 2024 Test-19

Participants: 168

Final 28 Days to CAT 2024 Test-18

Participants: 162

Final 29 Days to CAT 2024 Test-17

Participants: 172

Final 30 Days to CAT 2024 Test-16

Participants: 189

Final 31 Days to CAT 2024 Test-15

Participants: 182

Final 32 Days to CAT 2024 Test-14

Participants: 185

Final 33 Days to CAT 2024 Test-13

Participants: 187

Final 34 Days to CAT 2024 Test-12

Participants: 220

CAT 2017 VARC SLOT- 2

Participants: 306

CAT 2017 DILR SLOT- 2

Participants: 149

CAT 2017 VARC SLOT- 1

Participants: 291

CAT 2017 DILR SLOT- 1

Participants: 102

CAT 2017 QUANT SLOT 1

Participants: 148

CAT 2017 QUANT SLOT 2

Participants: 64

CAT 2018 QUANT SLOT 2

Participants: 61

CAT 2018 QUANT SLOT 1

Participants: 103

CAT 2018 DILR SLOT- 2

Participants: 52

CAT 2018 DILR SLOT- 1

Participants: 79

CAT 2018 VARC SLOT- 2

Participants: 197

CAT 2018 VARC SLOT- 1

Participants: 283

Final 35 Days to CAT 2024 Test-11

Participants: 149

Final 36 Days to CAT 2024 Test-10

Participants: 117

Take Free Test Here

Comments
 

Vishnu Shankar

Thank you for your valuable insight Sir!

19 Feb 2016, 10.12 PM

Stuti Chakraborty

Integrated Masters Scholar at Tata Institute of Social Sciences- School of Vocational Education

Nice to read and I completely agree.A marketing Strategy seldom used,so effectively in indian scenario.Thanks for the insight. regards Stuti

20 Feb 2016, 07.50 AM

Sayantan Banerjee

Sir, I beg to disagree with the argument you have given. You say they have saved a lot on marketing expenses. Lets say the loss is 90% on each set which is around a loss of Rs. 2500 per set. Lets consider Rs. 2000 25 lakh bookings is what the company was targeting and got. That puts the total loss to Rs. 500 crore. Now lets look at a new entry to the Indian market in smartphone. ASUS. Its revenue is around $200million in India of which 50% comes from smartphone. http://www.businessinsider.in/Asus-partners-Foxconn-to-make-smartphones-in-India/articleshow/49185096.cms even considering the total revenue, that's around Rs. 1400 crore. So a company having the topline as Rs. 1400 crore, I don't find it feasible to spend Rs. 500 crore on marketing. For a new entry with nothing lined up, its even more unfeasible. To top that, freedom251 has advertised in newspapers as well. So there is some cost beyond Rs. 500 crore. I fail to understand how it has managed to save anything in marketing. Yes the strategy might be mind blowing with the name now imprinted in the minds of everyone who are a potential customer, but what I feel is that, its come at too high a cost, that too if it actually launches any other new set at normal price. Again, with this launch, Ringing Bell has positioned itself as a inexpensieve brand. Can it survive when it launches even higher priced phones? The reason why Maruti or Nokia or for that matter Tata Nano could not reposition itself no matter how much it tried or is trying to.

20 Feb 2016, 03.01 PM

Shubham Shubham

If you call a pathetic, fraudulent and unethical marketing move brilliant, you need help.

21 Feb 2016, 11.04 AM