Competitions
CAT Prep
Upskill
Placements
MBA Co'26
RTI Response
Rankings
Score Vs. %ile
Salaries
Campus Tour

The Science Behind Pepsi's 'PepsiMoji' Campaign - Strategy With RS

Comments
 

Abhilash Bisht

MBA Student

A good case and perfectly analysed. I'll be a bit specific here. Emojis were invented way back in 90s but became popular when they were introduced in iPhone and WhatsApp. There are obviously variations of them with different designs and shapes but they are not that popular among masses. I doubt if it will be a successful campaign as the idea is a bit too cliché now. To position it in the minds of customers, how Coco cola has done with the color red, is very difficult.

29 Apr 2016, 05.33 PM

Rajesh Srivastava

Abhilash, take 'mud tea cup' - called 'khular' in many parts of India. It has been around for decades. Today when tea is served in 'khular' it commands a premium price .... Why? Because sustainability is a desirable. Same is true for this campaign .. I think it will be successful because of the way in which it is executed ...

30 Apr 2016, 08.14 AM

Mini Mock Test

Final 19 Days to CAT 2024 Test-26

Participants: 76

Final 20 Days to CAT 2024 Test-26

Participants: 162
College Comparison Tool - Quiz Ad

Final 21 Days to CAT 2024 Test-25

Participants: 135

Final 22 Days to CAT 2024 Test-24

Participants: 155

Final 23 Days to CAT 2024 Test-23

Participants: 97

Final 24 Days to CAT 2024 Test-22

Participants: 153

Final 25 Days to CAT 2024 Test-21

Participants: 142

Final 26 Days to CAT 2024 Test-20

Participants: 184

Final 27 Days to CAT 2024 Test-19

Participants: 168

Final 28 Days to CAT 2024 Test-18

Participants: 164

Final 29 Days to CAT 2024 Test-17

Participants: 173

Final 30 Days to CAT 2024 Test-16

Participants: 189

Final 31 Days to CAT 2024 Test-15

Participants: 183

Final 32 Days to CAT 2024 Test-14

Participants: 186

Final 33 Days to CAT 2024 Test-13

Participants: 188

Final 34 Days to CAT 2024 Test-12

Participants: 222

CAT 2017 VARC SLOT- 2

Participants: 307

CAT 2017 DILR SLOT- 2

Participants: 149

CAT 2017 VARC SLOT- 1

Participants: 294

CAT 2017 DILR SLOT- 1

Participants: 103

CAT 2017 QUANT SLOT 1

Participants: 149

CAT 2017 QUANT SLOT 2

Participants: 66

CAT 2018 QUANT SLOT 2

Participants: 63

CAT 2018 QUANT SLOT 1

Participants: 103

CAT 2018 DILR SLOT- 2

Participants: 54

CAT 2018 DILR SLOT- 1

Participants: 81

CAT 2018 VARC SLOT- 2

Participants: 198

CAT 2018 VARC SLOT- 1

Participants: 289

Final 35 Days to CAT 2024 Test-11

Participants: 149

Final 36 Days to CAT 2024 Test-10

Participants: 118

Take Free Test Here

Comments
 

Abhilash Bisht

MBA Student

A good case and perfectly analysed. I'll be a bit specific here. Emojis were invented way back in 90s but became popular when they were introduced in iPhone and WhatsApp. There are obviously variations of them with different designs and shapes but they are not that popular among masses. I doubt if it will be a successful campaign as the idea is a bit too cliché now. To position it in the minds of customers, how Coco cola has done with the color red, is very difficult.

29 Apr 2016, 05.33 PM

Rajesh Srivastava

Abhilash, take 'mud tea cup' - called 'khular' in many parts of India. It has been around for decades. Today when tea is served in 'khular' it commands a premium price .... Why? Because sustainability is a desirable. Same is true for this campaign .. I think it will be successful because of the way in which it is executed ...

30 Apr 2016, 08.14 AM