American Express
Taken steps to build Big Data culture by putting techniques in the hands of decision makers, American Express is embarking on a striving journey with potential chances along the way. The organisation
approaches fresh talents with expertise in Big Data Solutions. Another challenge that company intended is to refine customer experience in a positive way. The AMEX continues to grow and has learned lessons and insights along the way. Big data tool is what company using to deliver what consumers are seeking and what they can desire in the future.
Free People
How a retail chain is making big business to integrate offline as well as online? The approach is timely by using Big Data. Information such as what was sold, what offers were there, what was returned and more leverages the brand’s product recommendations. The team put in hours and figures out a way to bring structured and unstructured data together without putting up more feeds. The company net sale for the fourth quarter of this year was $1.01 billion in comparison to last year.
Capital One
The most common factor for Big Data is marketing and Capital One is leading at it, using Big Data to make certain the growth of all customer offerings. Big Data is not new for Capital One; they were utilising to deliver the right product to the right consumer at the right price. The technology has been working immeasurably to manage data to deliver better business performance. Not only this, the strategies became far more relevant, as a result getting a better budget allocation.
Next Big Sound
Leading provider of online music insights, Next Big Sound has found a way to use the data from iTunes sales, Wikipedia page views, Facebook and Twitter to expect the next big thing in the music industry. The company keeps track of both online and offline and carry out by pulling in event data like television appearances, concerts and release dates. Making data useful to tell the story as an artist, getting music played on the radio and fuel in the business negotiation with brands, labels and more. Performers can also use the data for their own promotion.
Starbucks
The world’s largest coffee shop, Starbucks tenders 87000 drinking combinations all over the globe. This coffee shop has been very smart in use of data analytics to not only find out optimal store locations but to tailor its offerings by location and as a result capture important value. Starbucks is indeed an attractive asset for investors owing to its growth, loyalty and demand. Furthermore, it has won over people for a great taste of coffee.
Business both small and large relies on Big Data to make better decisions, boost client retention and build a stronger organisation. So, analyse the data effectively and accesses the insights to strengthen the overall performance of the firm. Hope this information work for you today and have better business tomorrow.
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