Aditya Birla group, the legacy of 162 years, has been catering to needs and wants of people since 1857. It has been supporting lives by providing variety of products in different categories, be it agribusiness, cement, chemicals, e-commerce, carbon black material, finance, mining, retail, telecommunications, textile, wind power. The Aditya Birla Group sells in house and other branded apparel via brick and mortar and online stores. The group’s firm Aditya Birla Fashion & retail ltd sells in house brands such as Louis Philippe, Allen Solly, Van Heusen, Peter England. All these brands caters to people on different occasions and provide them with best of options to stand out in public. To reduce the inconvenience caused to shoppers due to scattered locations of different retail brands, Aditya Birla Group operates Pantaloons, which are multi brand retail stores that it acquired from Future Group. In respect to telecommunication industry, Aditya Birla Group operates Idea cellular (now Vodafone Idea) that comes with pocket friendly data plans for Indian customers. Also Aditya Birla group has Ultra Tech cements that provides a strong foundation for dream houses of many. In this manner, Aditya Birla Group is touching lives of millions and billions of people in all possible manner with its wide array of products, and I am no exception.
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