The one word that defines Marketing the best is change. The consumers, the definition of taste, the perception of health, the channels of communication, the decision makers are all changing year after year. This, on one hand, entails immense marketing opportunity for marketeers to define their identity around the changing realities of the consumers. On the other hand, it means that a marketeer needs to be on his toes with the ever dynamic market and have every up-to-the-minute update about the consumers- their past, present, and future. It, therefore, becomes imperative to read, understand and de-code what future would look like and thereby race ahead of their contemporaries. Here are a few Must Read Marketing Blogs that every aspiring marketeer should read regularly:
Marketing Concepts: The core of marketing is reviving with changing tastes, preferences, and behaviours of consumers. The marketing mix of 4Ps has not been redefined to 5Ps, 7Ps, and even 11Ps. While the core remains to be the same, new layers add up to the existing ones and every marketeer should be notified and informed about them. Here are a few blogs that you can follow for the classic and latest Marketing theories and concepts
- Ecango
- Marketing91 - As a rookie, fresh into the marketing world, marketing91 became my go-to place for all queries. Since then till date, I make sure that I don't miss any of their updates.
Bookmark it, now.
Marketing Focused Media: The trends, the campaigns, and the rituals are what paint a picturesque marketing landscape. Knowing the nuances of what your competition is doing will unlock creative arenas for you to experiment. Read about the latest trends, campaigns and marketing rituals here:
American Marketing Association
My personal favourite is Nielsen India. It was during my internship that I came across this blog and have not been able to skip any of its articles so far. The micro-level insights that they analyze is simply unparalleled.
Publishing Houses & Consultancy: If you’re looking for a deep delving analysis of a category, segment or product; here is where all your questions get answered:
Business Today (Case-studies of brand practices and campaigns)
Euromonitor Passport (Very Important)
Marketing Sherpa (Cases)
McKinsey (Marketing & Sales Insights)
Economic-Times
Business Standard (Paid)
Euromonitor-Passport gives a vivid quantitative and qualitative analysis of categories. It paints a macro picture for you to get a holistic view of the category at large. If you like doing case competitions, this is the best source for all your secondary research.
Expert Opinions: Marketing at times is about insights, interpretations and opinions. Hearing what the doyens of marketing have opined on a certain issue helps you build a stout knack for the subject and helps you broaden your vision of various categories. Read about expert opinions, here:
Blue Perks (Opinions)
Marketing Unplugged (Curated Articles)
Marketing Practice (Latest Brand happenings)
Timely Pick (Syndication)
Marketing Practice has up-to-the-minute updates about various brands their launch, campaigns, rituals, personas, among others. It gives a very objective analysis of brands, both new and iconic. As its name suggests, it actually brings marketing to practice.
Digital Marketing: The post-Jio phase has unveiled newer digital opportunities for marketeers. Data crunching, targetted marketing, inbound marketing, online affiliates among others will define the future of marketing. Learn and read about it here:
Hubspot
The Daily Egg
Hubspot, especially its Inbound Marketing course, is a must do for all marketeers. It defines the changing realities of the digital world. Guess what, it's free. Go get Inbound certified and begin your digital marketing journey today.
Current affairs: A change in the external environment means both a sea of opportunities and a saga of threats for marketeers. Be updated with what’s happening around you. Make this a daily routine to visit Jagranjosh, it provides crisp news bits and makes sure that you don't miss out on any important news pertaining to marketing, business or in general.
Happy Reading! Let me know if you have any queries or any blogs for marketing you follow, in the comments section.
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