60 Days Of Beer - Tanjul's Internship Experience At AB InBev - IIM Calcutta

AB InBev gave me the opportunity not just to explore the sector of Operations, but Marketing too as I spent tens of hours hopping from bar to bar gathering customer surveys and often being shown the door by the managers who weren’t happy with the idea of customer surveys. While building the models for the project, I learnt more Finance than what I learnt in one year of classes. Working in an industry which is highly regulated by law acquainted me with Legal and Corporate Affairs. My personal affection for Budweiser Magnum coupled with being at the headquarters told me more than I had imagined about Sales; while attending an event (#WhatsBrewing) made me drool at the official merchandise. In a nutshell, working here was an overwhelming package of opportunities gift wrapped with the tag of working for one of the coolest companies ever.

From the scented air conditioned atmospheres of the office to the boiling temperatures with the smell of hot beer, the 60 days at ABI were one of the happiest periods of my adulthood so far. The icing on the cake was the certificate which is a customised Budweiser bottle with my name on it. And now, with the PPO to my name, I can’t wait to go back.