Anheuser-Busch InBev known as AB InBev, is a multinational drink and brewing company based in Leuven, Belgium. It recently acquired SABMiller and concluded a merger of the two entities.  The revenue

The BUD Challenge

The BUD Challenge is an inter B-School business challenge that allows students from all kind of specializations can compete and showcase their brilliant ideas and help solve business challenges from the domains of Marketing, Strategy & Sustainability. Teams get to innovate, strategize & evaluate challenging business scenarios, leading into an exciting face-off between teams in the grand finale. 

The teams (2-3 members) needs to solve the problem statement in any one of the before mentioned areas.

Competition Rounds In 2019:

  • Round 1 – Pour It Forward: Create a brand-centric sustainability strategy for AB InBev India
  • Round 2 – Beer For All: Create a portfolio strategy to launch non-alcoholic beverage in AB InBev India
  • Round 3 – Crafting A New Beer: Create a portfolio roadmap for craft beer in AB InBev India

Eligible Colleges:

  • IIM A
  • IIM B
  • IIM C
  • IIM I
  • IIM K
  • IIM L
  • IIM S
  • IIT Delhi
  • FMS
  • IIFT
  • MDI
  • MICA
  • IIT Bombay SJMSOM
  • SIBM
  • TISS
  • XLRI Jamshedpur

Cash prizes:

  • Winner: INR 1,50,000 and a PPI to AB InBev talent programs i.e. Global Management Trainee Programme (2nd-year students) & Summer Internship (1st-year students).
  • First Runner Up: INR 75,000 and PPI to AB InBev talent programs i.e. Global Management Trainee Programme (2nd-year students) & Summer Internship (1st-year students)
  • Second Runner Up INR 50,000

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