About

Anheuser-Busch InBev known as AB InBev, is a multinational drink and brewing company based in Leuven, Belgium. It recently acquired SABMiller and concluded a merger of the two entities.  The revenue

The BUD Challenge

The BUD Challenge is an inter B-School business challenge that allows students from all kind of specializations can compete and showcase their brilliant ideas and help solve business challenges from the domains of Marketing, Strategy & Sustainability. Teams get to innovate, strategize & evaluate challenging business scenarios, leading into an exciting face-off between teams in the grand finale. 

The teams (2-3 members) needs to solve the problem statement in any one of the before mentioned areas.

Competition Rounds In 2019:

  • Round 1 – Pour It Forward: Create a brand-centric sustainability strategy for AB InBev India
  • Round 2 – Beer For All: Create a portfolio strategy to launch non-alcoholic beverage in AB InBev India
  • Round 3 – Crafting A New Beer: Create a portfolio roadmap for craft beer in AB InBev India

Eligible Colleges:

  • IIM A
  • IIM B
  • IIM C
  • IIM I
  • IIM K
  • IIM L
  • IIM S
  • IIT Delhi
  • FMS
  • IIFT
  • NMIMS
  • JBIMS
  • MDI
  • MICA
  • NITIE
  • IIT Bombay SJMSOM
  • SPJIMR
  • SIBM
  • TISS
  • XLRI Jamshedpur

Cash prizes:

  • Winner: INR 1,50,000 and a PPI to AB InBev talent programs i.e. Global Management Trainee Programme (2nd-year students) & Summer Internship (1st-year students).
  • First Runner Up: INR 75,000 and PPI to AB InBev talent programs i.e. Global Management Trainee Programme (2nd-year students) & Summer Internship (1st-year students)
  • Second Runner Up INR 50,000


Top Company Stories

McKinsey, BCG Top Recruiters At IIM Ahmedabad - Final Placements Report, MBA Class of 2020

IIM Ahmedabad has completed final placements for the MBA class of 2020! 153 companies from 20 diverse cohorts participated in the process, placing all students across geographies with 182 different

IIM Ahmedabad Final Placements Report 2020 | Cluster 2 (Unverified)

The IIM Ahmedabad Cluster 2 Placements Report (Final) for the PGP class of 2020 has been released by the institute! AB InBev made the highest number of offers closely followed

How 4 Students From SDA Bocconi Asia Center Got Into AB InBev With A Structured Preparation

It's always a great feeling for any millennial studying at a b-school to be able to become a part of a company that has made giant strides over the years

AB InBev BUD Challenge: An Experience Of Crafting A Craft Beer

AB InBev is the world’s largest beer brewer & the second-largest in India and their mission is to bring people together for a better world. THE BUD CHALLENGE – an

0 Reviews & Ratings

Add Review